From November 30 to December 2, Colombo, Sri Lanka, hosted one of the region’s most anticipated iGaming exhibitions, SiGMA South Asia 2025.

International company 1xBet participated in the event and showed its booth, where a team of professionals presented a range of exclusive offers, recommendations for working with local traffic, and personalized consultations for partners.

To ensure a comfortable and productive interaction, booth P10 featured a relaxation area with refreshments, a series of gaming and interactive activities, and a draw for exclusive branded gifts and a top-of-the-line Apple gadget – the iPad Mini!

 

The exhibition also featured the SiGMA South Asia Awards ceremony, where 1xBet won two prizes: Best Online Sportsbook and Best Cricket Betting Product. These wins were further recognition of the high quality of the brand’s products and their popularity in the region.

1xBet strategic advisor, Simon Westbury, noted: “It’s always an honour to be recognised by our industry peers and we thank SiGMA for organising such a wonderful ceremony.”

The exhibition’s results confirm the high level of interest in 1xBet in the Asian region, which remains a priority for the company’s development. The 1xPartners affiliate program plays a key role in this process, providing transparent partnership terms for nine years. The program covers over 150 countries, supports over 250 payment methods, and allows partners to earn up to 50% lifetime payouts from each referred player.

Participation in SiGMA South Asia 2025 allowed the brand to consolidate its leadership position, establish new partnerships, and demonstrate its commitment to developing products tailored to the local audience’s needs.

 

About 1xBet

1xBet is an international company with 18 years of experience in the betting and online entertainment industry. The platform is available in 70 languages, offers thousands of sporting events, and tens of thousands of games from leading providers. Official partners of the brand include FC Barcelona, ​​PSG, the Italian Serie A, FIBA, Volleyball World, ESL, and other sports organizations. The platform’s monthly audience exceeds 3 million users.

About 1xPartners

1xPartners is an international affiliate program that offers media partners and affiliates extensive earning opportunities in the iGaming industry. Founded in 2016, the program has united over 500,000 partners worldwide. 1xPartners’ success is based on simple, clear partnership terms, high conversion rates, prompt support from dedicated managers, high-quality advertising materials, convenient promo codes to attract players, and regular automatic payouts every week. Thanks to its stability and transparency, 1xPartners has earned a reputation as one of the best programs in the industry, as confirmed by IGA, SiGMA Awards, and SBC Awards.

About SiGMA South Asia 2025

SiGMA South Asia 2025 in Colombo is the largest international iGaming exhibition in South Asia. The event attracts over 5,000 delegates, including 1,000 operators, 850 affiliates, and over 100 speakers, as well as a number of tech companies. The exhibition program includes conferences, panel discussions, innovative product demonstrations, and startup pitches. SiGMA South Asia serves as a launchpad for entering the Asian market, offering unique opportunities for networking, sharing experiences, and expanding business in the region.