The NFL’s Detroit Lions have announced that BetMGM has become their first official sports betting partner. The deal will see the two parties collaborating across the team’s broadcasts, online assets, and through in-stadium signage and promos. BetMGM will also act as a presenting sponsor of the team’s Lions Perks and Lions Bingo offerings.

Parent company MGM Resorts already has a multiyear partnership deal with the Lions, which incorporates the MGM Grand Detroit Tunnel Club located at the Ford Field home stadium.

Detroit Lions team president Rod Wood said of the agreement: “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

BetMGM chief marketing officer Matt Prevost said the opening of the BetMGM Sports Lounge at the MGM Grand Detroit back in March was the start of the operator’s presence in the city. The company is now looking forward to offering “best-in-class promotions and perks” to Lions fans.