The global betting company 1xBet strengthened its leadership in the Latin American iGaming market by participating in the prestigious industry exhibition SiGMA Americas 2026, held on April 6-9 in Brazil’s financial center, the vibrant city of São Paulo.

18,500 delegates attended the forum, while 250 prominent speakers delivered presentations on the key challenges, trends, and prospects of this rapidly developing region. Latin America as a whole, and Brazil in particular, are strategically important markets for 1xBet. That is why the brand’s team organized and operated its booth at the largest iGaming exhibition on the continent.

It became a convenient platform for business activity, discussions of promising deals, and networking. The booth was also visited by 1xBet’s star ambassador Carlos Prates, one of the top prospects in the UFC welterweight division. Born in São Paulo, he has a deep understanding of the local context. His experience and charisma will play an important role in promoting a culture of responsible gaming in the region.

Carlos Prates is a crowd favorite, so guests at SiGMA Americas 2026 and 1xBet partners gave him a warm welcome at the booth. The famous athlete took selfies with event participants and signed autographs for everyone.

As always, the 1xBet team seamlessly complemented productive networking with interactive entertainment. On April 7-8, prize draws were held at the brand’s booth, where an Apple MacBook Air 15″ laptop and an exclusive LV x The Darjeeling Limited Keepall 50 bag found new owners.

SiGMA Americas 2026 concluded with a gala party. It was sponsored by the global betting company 1xBet, which again demonstrated its expertise in organizing immersive events. The highlight of the evening was the appearance of star guest Carlos Prates.

Latin America offers a unique combination of strong business activity and a bold approach to implementing innovations. Regulators in Brazil, Argentina, and many other countries across the continent have created a transparent regulatory infrastructure and established open, fair communication with operators. In terms of the pace of artificial intelligence integration, the region is significantly ahead of Africa and Western Europe.

“The last few days at SiGMA South America 2026 have been filled with dynamic conversations focused not only on the development of the regulated Brazilian market, but also on the wider opportunities emerging across the continent.

In terms of regulation in the region, there are many encouraging signs, alongside some challenges ahead, and SiGMA South America provided a wonderful meeting point for the continent’s leaders to come together.

The icing on the cake was meeting Carlos Prates, and I wish him all the best in his forthcoming contest.” – commented the brand’s strategic advisor Simon Westbury.

For 1xBet, Latin America remains one of its priority markets. Participation in the prestigious continental exhibition helped strengthen its leading position in the region and establish new connections.

The flagship affiliate program 1xPartners, one of the key elements of the 1xBet ecosystem, will help unlock the full potential of the Latin American iGaming industry. It has been on the market for over 10 years and operates in more than 150 countries. Over 500,000 partners have already joined the project and appreciated its flexible collaboration models: CPA, RevShare, and Hybrid.

The program offers more than 250 payment solutions, including local services such as Pix, which is extremely popular in Brazil. 1xPartners represents a unique combination of global experience and understanding of regional context, enabling high conversion rates from registrations to deposits.

Preview Image:  L2R 1xBet’s Star Ambassador, Carlos Prates & Simon Westbury, Strategic Advisor 1xBet