International brand 1xBet received the Best User Experience 2025 award at the SiGMA Central Europe Awards. The ceremony was held on November 4 in Rome. Simon Westbury, 1xBet’s strategic advisor, accepted the award.

“It is always a pleasure to win an award and be recognised by our industry peers. To win Best User Experience 2025 is especially meaningful, as it highlights 1xBet’s commitment to delivering a seamless, personalised, fun, and secure experience for our customers. We will continue to evolve and enhance our product by analysing what matters most to our audience.”

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The jury gave high marks for the platform’s sophisticated mobile adaptation, intuitive registration, and global user experience. Experts noted the range of payment solutions, strong content personalization, and multilingual support. This ensures convenience and accessibility for users worldwide. Other advantages include modern gaming, analytics, live streaming, and advanced data security.

All this makes 1xBet more than just a betting platform, but a complete ecosystem for comfortable and safe gaming.

The award in Rome is further proof of 1xBet’s industry leadership. In 2025, the company received a number of prestigious accolades, including Best Sportsbook Operator at the SiGMA Americas Awards, Mobile Sports Product of the Year at the International Gaming Awards, and Best on Mobile at the SiGMA Africa Awards.

The foundation of 1xBet’s international success is its robust affiliate program. With over nine years of experience, 1xPartners unites thousands of arbitrage and media buying specialists in over 150 countries. The program supports over 250 payment methods and offers lifetime commissions of up to 50% for each referred client.

1xPartners is recognized as one of the best affiliate programs in the industry. It stands out for its transparent terms, personalized support, and effective offers, as confirmed by IGA, SiGMA, and SBC Awards.