Today, leading global online betting and gaming brand Betway, has announced they will become an official partner of Major League Cricket, “MLC”.
“Major League Cricket Powered by Betway” is a new T20 competition that takes places in two stadiums in the US; Grand Prairie Stadium, Texas and Church Street Park, North Carolina.
Following their announcement at the start of the year of sponsoring Cricket’s then newest competition, the Betway SA20, the global brand is proud to further enhance their commitment to the universally loved sport by partnering with new tournaments as they continue to be the number one betting brand associated with cricket. The brand continues to push the boundaries of the game by teaming up with innovative new tournaments, taking cricket to new audiences around the world.
The competition’s six teams are the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The tournament will also feature stars of the sport including Faf du Plessis, Kieron Pollard, Quinton de Kock and Jason Roy amongst others.
Betway have built an enviable sponsorship portfolio across a number of sports around the world including Football in the Premier League, Bundesliga, La Liga, Tennis in eight countries, and Cricket in South Africa. The Super Group-owned brand continue their growth in the US and are now live in eight states in the US and have a presence across NHL and NBA with a total of 11 partnerships.
Anthony Werkman, CEO of Betway, said:
“It’s with great pride to announce that we’re powering the inaugural Major League Cricket; the newest innovative cricket competition in the world.
“Cricket is a globally renowned sport both we and our customers love, so we’re thrilled to be part of another new competition, which will aid the growth of the sport in the US and beyond.”
Sameer Mehta, co-Founder of Major League Cricket, said:
“Major League Cricket is bringing the world’s best cricketers to America, so it is fitting that the historic inaugural season will be “Powered by Betway,” who have become a renowned brand supporting global sports properties.
“We are thrilled by Betway’s commitment to growing cricket in America and we can’t wait for a memorable season to get underway soon.”