BUFFALO, N.Y. (Oct. 8, 2025) – Delaware North, a global leader in hospitality and entertainment with a growing presence in the sports betting and iGaming space, is proud to announce a strategic partnership with Vegas Kings, a leading creative and development agency specialising in the online gaming industry.

The collaboration aims to elevate the digital user experience across Delaware North’s Betly brand iGaming and sportsbook platforms, leveraging Vegas Kings’ proven expertise in UI/UX design and brand strategy. As Delaware North continues to invest in innovative solutions to better serve sports betters and gaming enthusiasts, the partnership will play a key role in optimizing player engagement and retention.

“Partnering with Vegas Kings will be a game changer for Delaware North’s digital gaming business,” said Sallye Hershman, Director of UA (User Acquisition) for Delaware North. “Their deep understanding of the online gaming space and unmatched creative execution will elevate our digital presence and help us engage players in new and exciting ways. We’re excited to see where this collaboration takes us as we continue to grow our footprint in the industry.”

Delaware North operates gaming and hospitality venues across North America and internationally in Australia and has been expanding its presence in the rapidly evolving sports betting and iGaming landscape. By partnering with Vegas Kings, the company is reinforcing its commitment to delivering best-in-class digital solutions to complement its world-class brick-and-mortar operations.

Vegas Kings brings nearly two decades of experience designing and developing high-performing digital platforms for some of the biggest names in iGaming. Their comprehensive services – from UI/UX to full website builds – will support Delaware North’s digital roadmap, beginning with a full revamp of its existing online sportsbook and casino interfaces.

“We’re thrilled to partner with a powerhouse like Delaware North,” said Vegas Kings CEO and founder Ashley Adir. “This collaboration marks a significant milestone for Vegas Kings as we bring our industry-leading creative and digital expertise to a brand with such a rich legacy in hospitality and entertainment. Together, we’re set to push the boundaries of online gaming experiences.”

The first phase of the partnership includes redesigning digital assets for Delaware North’s ventures in the U.S. iGaming market. Additional projects are slated to roll out over the coming months.