Global betting company 1xBet will host a special event as part of the SBC Summit Lisbon at the legendary La Distilleria venue. On September 16, Lisbon will be immersed in an atmosphere of mystery to welcome leading iGaming industry professionals and 1xPartners affiliates.

The party will be held in the format of a quest. Guests will embark on an exciting journey through four uniquely themed zones inspired by playing card suits. In each location, they will receive a card or artefact that will guide them to the final Hall of Legends room.

The event’s special guest will be football legend Claude Makélélé, a former player for Paris Saint-Germain, Real Madrid, Chelsea, and the France national team. Every 1xBet partner will have the chance to meet this global star.

The party will be elevated by a musical performance from the iconic disco group Boney M. Legendary hits like Daddy Cool, Rivers of Babylon, and Rasputin will contribute to the mysterious and enigmatic atmosphere.

A harmonious blend of industrial charm, historic architecture, and lush gardens will fully immerse guests in the party’s theme. The event will become a laboratory of illusions — an environment of theatrical performance and surrealism, echoing the works of Salvador Dalí. At the same time, every corner of the venue will be infused with the spirit of the game.

Legends of the Game will unite key figures in the iGaming industry, turning every informal connection into a potential business breakthrough and a basis for long-term partnerships.

About 1xBet

1xBet is a world-famous company with 18 years of experience in the betting and gambling industry. The brand’s customers place bets on thousands of sporting events and play popular games from the best providers in the online casino, while the company’s website and app are available in 70 languages. 1xBet’s official partners include FC Barcelona, the Italian Serie A, FIBA, Volleyball World, ESL, and other renowned sports brands and organisations. The company has repeatedly become a nominee and winner of prestigious professional awards, with over 3 million players worldwide visiting its platform each month.