Hard Rock Digital and Playtech Reach First Partnership Milestone

February 6, 2024 – Playtech is thrilled to announce the successful completion of the first milestone in its strategic partnership with Hard Rock Digital (“HRD”).

Since the initial announcement, Playtech has delivered a range of games through HRD’s existing proprietary Hard Rock Bet platform in New Jersey, including RNG slots, table games, and live dealer games. The table games include several Playtech-developed Hard Rock Bet branded games.

Under the terms of the partnership, HRD licensed Playtech’s proven technology solutions and iGaming content, enabling customers to enjoy a wide variety of exciting games through HRD’s proprietary online casino platform and technology offering. Customers in New Jersey and those in any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s market leading RNG slots, and live dealer games, includes classical table games such as Blackjack, Roulette and also the award-winning game show Adventures beyond wonderland offering an unparalleled gaming experience for Hard Rock players.

hard rock digital and playtech

The partnership has seen the release of a dedicated Blackjack table with more to follow, offering Hard Rock players a customised experience. This is just the beginning of a series of bespoke developments that will be made over the course of this partnership as Playtech remains committed to delivering innovative and engaging gaming experiences to HRD’s customers.

This valuable partnership combines Hard Rock’s strong global brand and Playtech’s extensive international market knowledge and innovative games. Currently, HRD offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee (online only), and Virginia, while offering retail sports betting and an integrated online sportsbook-casino experience in New Jersey. HRD also plans to launch in more states in the future and intends to bring its online Sportsbook and iGaming offerings to select international markets in the coming years.

Jonathan Doubilet, VP US Business Operations at Playtech says “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”

Grant Williams, Hard Rock Digital’s Senior Vice President – Casino comments “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”

About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,300 employees across 19 countries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.

About Hard Rock Digital

HRD is the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis. Known the world over for its famous cafes, casinos, hotels, and music memorabilia collection, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of sports betting and internet gaming. Headquartered in Hollywood, Florida, and with offices in Austin, Atlantic City, and Toronto, HRD is dedicated to creating the best place to play for sports fans and mobile gamers everywhere.