Hard Rock Digital joins global sports betting integrity body IBIA

4 March 2025: Hard Rock Digital has joined the International Betting Integrity Association (IBIA), expanding the association’s integrity monitoring coverage across the United States.

Through the partnership, integrity data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet, will now feed into IBIA’s leading global betting integrity network, which includes over 70 companies and 140 sports betting brands monitoring over $300bn per annum in betting handle (turnover).

ibia hard rock digital

Matt Primeaux, President and Executive Managing Director of Hard Rock Digital said: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players. We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators. Hard Rock is a major U.S. company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally. We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators, for operators, to protect regulated sports betting markets from match-fixing. The association is licensed or approved to provide integrity monitoring services in 32 U.S. states and holds multiple Tribal Gaming licenses.

IBIA’s global monitoring and alert network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. Additional functionality was added in 2024, with that technological upgrade enhancing the association’s ability to detect and report suspicious activity on its members’ betting markets.

IBIA’s recently released 2024 integrity report detailed 219 suspicious betting alerts reported during to the relevant authorities during the year. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 17 clubs, players and officials in 2024.

About IBIA

The International Betting Integrity Association (IBIA) is the leading global voice on integrity for the licensed betting industry. Our members share a common goal of combating betting corruption to protect the integrity of sport and their businesses. Established in 2005, we are a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. Members undergo a rigorous due diligence process and must adhere to our code of conduct committing them to responsible betting practices.

IBIA’s Monitoring & Alert Network is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports bodies including FIFA, UEFA, the ITIA and the IOC and many gambling regulators to utilise this data and prosecute corruption. The association maintains a policy of transparency and publishes quarterly integrity reports analysing activity reported on its network.