1xPartners is one of the world’s biggest and most effective affiliate programs. Launched by the international bookmaker 1xBet, it allows members to earn money from their traffic by turning visitor interest into a steady income. Since 2016, the affiliate community has grown to over 300,000 people – each can earn up to 50% commission from the players they bring in.

Today, over 3 million users in more than 100 countries rely on 1xBet.  The platform has earned players’ trust thanks to its wide range of entertainment options, reliability and fast payouts. Joining the 1xPartners program means promoting one of the strongest and most competitive products in the gambling industry.

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The market is constantly changing, and adapting to current promotion methods is important to stay ahead. This guide brings together the best strategies for bloggers, media managers, and content creators who want to maximise their traffic in 2025.

For bloggers and influencers: how to grow your reach

Those who actively manage social media or run niche communities should focus on targeting opportunities. Ads with precise settings are key to attracting an audience that is truly interested in your offers.

You can refine your target audience by:

  • Age
  • Region
  • Interests
  • Gender
  • Behavioural traits
  • Additional filters

Even a small budget can run effective ad campaigns, where each click is potential income. Promos tied to major sporting events work especially well. Inform your followers about the start of a big tournament or a great bonus with free bets from 1xBet and launch targeting – it’s an easy way to boost income with 1xPartners.

Blogging as a source of steady income

Personal blogs are a great channel for attracting loyal traffic. Followers appreciate genuine recommendations, especially when you share personal experiences. Even if your blog isn’t directly related to sports, interesting and useful content will help you work effectively with 1xPartners.

Sports betting has attracted people from all walks of life for over a century and continues to be popular. Today, it’s a hobby for both regular fans and global celebrities like Drake and Floyd Mayweather. Thanks to the versatility of the 1xBet platform, which offers betting on sports events and more, you can promote the product in any niche.

For maximum reach, use:

  • SEO: Proper search engine optimisation will increase your website’s visibility and help attract traffic without any investment. It’s one of the most effective methods of driving traffic without significant costs.
  • Contextual ads: Targeted promotion based on interests and location gives excellent results. You can be sure that people who become interested in your product after such an ad will be your target audience.
  • Push notifications: Reminders keep the audience engaged and increase involvement. People appreciate this kind of alert, and a reminder about their favourite club’s match becomes a relevant tip.
  • Teasers and banners: Visual materials improve click-through rates. The 1xPartners library already has ready-made solutions – you just need to integrate them by choosing the right promo material from the extensive collection.

By combining these methods, your blog will transform from a content source into a powerful income-generating tool.

Monetizing reviews and video content

With the rise of TikTok, Shorts, and Twitch, video content has become the leading tool for promotion. However, don’t overlook tried-and-tested methods: in 2025, email newsletters and SMS notifications still show high effectiveness.

The key is not to be intrusive. Work with an audience that has already shown interest. The best approach is targeted emails or messages with a unique offer, such as placing a bet on a match with the chance to get a refund as a free bet. Even if the bet loses, the user will be satisfied, and you’ll earn your commission.

Join the 1xPartners team and earn like a pro

The best results come when you go beyond just placing links and leverage market insights. Each partner has access to a personal manager who helps tailor content to the needs of specific countries. For example, basketball events are popular in the Philippines, while cricket is more popular in India.

Don’t miss out on the opportunity: join 1xPartners, get professional support, and monetise your traffic with top iGaming products from a world-renowned brand!