Vega Gibraltar has been appointed by MrQ Casino to support the online casino brand’s UK growth strategy across organic search.

Vega Gibraltar and MrQ Casino initially collaborated in early 2026 on a successful proof-of-concept campaign that combined celebrity talent with performance-led execution.

The pilot campaign earned both quality and volume of organic backlinks from leading publications across the UK and around the globe.

These efforts have now resulted in an exciting long-term partnership in which Vega Gibraltar will deliver always-on digital PR. This move is designed to compound organic authority and maximise the impact of MrQ Casino’s broader above-the-line (ATL) and sponsorship strategy.

MrQ Casino has positioned itself as a challenger brand in a saturated UK casino market, prioritising distinctive messaging over bonus-led acquisition, most recently with their ‘The Casino You Love to Hate’ campaign.

For Vega Gibraltar, the appointment represents another significant milestone, less than two years after launch, further strengthening its position as an operator-aware search and performance agency within regulated markets.

Carl Hallam, Co-Founder of Vega Gibraltar, said:

“MrQ Casino is the hottest brand in the industry for me right now. They genuinely cut through the sea of sameness. Showing the right talent, messaging, and USP over bonuses is how you win this market.

“When a brand is brave with its positioning, Digital PR becomes easier, and more importantly, more effective. We’re excited to build something long term that reinforces that authority.”

Mark Hald, SEO Lead at MrQ Casino, added:

“We quickly realised that combining operator-side experience, affiliate scars and proper digital PR execution would be powerful.

“Within a single month, Vega Gibraltar delivered organic links that we would never have landed through traditional outreach. Not recycled inventory. Not tired guest posts. Real placements that move rankings.

“Vega Gibraltar understands operator pressure, affiliate dynamics and agency mechanics. And most importantly, they execute with efficiency.”