New Infront Bettor service offers top-tier sports rights and data to betting operators worldwide

[Zug, Switzerland, 20 September 2022] – Infront has entered the betting space with the launch of its dedicated Infront Bettor service, which brings together the organisation’s expertise and experience in media rights with a highly desirable content portfolio for betting operators globally.

A total of 30 rights holders and federations – including the English Football League (EFL), Turkish Super Lig, the Coupe de France and Infront’s historic pedigree of ice hockey rights – are included in the offering. The acquired rights cover over 18,000 hours of content per year covering over 20,000 events from 30 countries over the next three years.

Infront has significant media rights partnerships with a global portfolio of top-tier sports properties including Lega Serie A, the English Premier League, the Olympic Games, the IIHF Ice Hockey World Championship and the Champions Hockey League (CHL). The organisation is renowned for its decades-long expertise as a purveyor of high-quality marketing services, media rights distribution, sponsorship activations and cutting-edge media productions. Sports betting operators can expect a high-level of service provision from Infront Bettor, whose offering will reflect the brand’s core values of innovation and quality.

An unrivalled pedigree in sports marketing and media rights distribution, alongside cutting-edge media productions, empowers Infront to provide a next-level experience for operators, built upon reliable low-latency streaming, improved interactivity and next-generation analytics.

Infront launches the Infront Bettor division with agreements across content and sponsorship with over 20 bookmakers. The content agreements include 24/7 round the clock technical support on the dedicated video platform used to distribute the low latency stream to all clients. With current progressed sales conversations, the Infront team are expecting to secure contracts with a broader client base before the end of the year. The integration of the platform includes a mapping solution which makes booking, data integration and broadcasting content easy. The Infront team has ambitious plans to drive a sophisticated layer of analytics to demonstrate the return on investment for all clients.

Amikam Kranz, Vice President Media, Betting & Technology, Infront said: “We see real potential in providing this new Infront Bettor service for betting operators which, as a result, will improve fans’ experience of watching sport.

“Not only does this new team diversify Infront’s business further, but it will help combine our media and technological expertise to unlock additional revenue streams for our many stakeholders. It also highlights how we are able to leverage the best technology to provide the highest quality service for our clients, while also using the experience we have from decades in the media rights business to deliver the best-quality service to new stakeholders.”

Chris Catling, Head of Infront Bettor service, said: “We want to launch products that increase engagement, utilise Infront’s experience working with broadcasters and, ultimately, use that to improve the offering available to betting operators. Linking with the Infront sponsorship team and its deep relationships with sportsbooks for sponsorship has already provided us with a great synergy, as we enter the market with Infront Bettor.”

Infront Bettor works closely with Infront Lab, the Group’s sports tech hub, and has a bold vision for making betting video streams more engaging; driving a higher ROI for Infront’s betting operator clients. Infront has equally ambitious plans for data and the role computer vision will play in the collection of data in the future. Infront Bettor’s broad content portfolio and its one-stop streaming solution, complete with back-office service, can help bookmakers create a more engaged product for their respective audiences.

Infront has established an experienced team with a wealth of industry expertise for its new service. Alongside Chris Catling, the department leadership will include Hamish Bicket, Diogo Almeida and Graham Pearce as Directors, who together bring a combined 40+ years of sports tech and betting know-how.

About Infront

Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of around 1,000 experts working from 44 offices across 16 countries around the world, Infront is equipped to tackle any challenge—be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports www.infront.sport