Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.

Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.

For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch

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The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.


“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.” – Alina Lambe, Chief People and Operations Officer, Parimatch


“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.” – Maxim​​Makovetskyi, Head of Affiliates, Parimatch Affiliates.

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What is more:

  • Parimatch Affiliates – Let’s talk partnership
  • Talents – Join the team. We Hire You Win.
  • Marketing – Collaborations, promo campaigns, and interviews
  • Payments – Solutions and partnership opportunities
  • Brand/PR – Co-create media activations and stories

Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.

About Parimatch

Bringing people back from boredom since 1994, Parimatch is an online entertainment company with 30+ years in the game. We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage. With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style. Parimatch is the official betting partner of Manchester United in Asia and MENA, a proud partner of UFC in Asia, and a sponsor of Leeds United, Parimatch.