Sports Betting News |  TORONTO, Ont. – PowerPlay, an Ontario-licensed sportsbook and casino, is launching PowerTree Domination, a new Christmas campaign that reimagines the advent calendar experience as an interactive feature that players build throughout December.

From December 1 to 26, players can drag and drop a new ornament onto a sleek black steel Christmas tree each day to reveal a reward. Rewards include free spins on games, bonus credits or small prizes, gradually lighting the tree and bringing it to life. PowerTree Domination is designed to feel bold and confident, giving players a fresh, modern experience instead of a traditional festive holiday look.

“We didn’t want a December campaign that blends into the sea of jingles and snowflakes,” says Thomas Vermeulen, Marketing Director at PowerPlay. “PowerTree Domination is bold and confident, giving players something to build while still tying into the holiday season. We want our players to feel in control, building rather than just opening.”

The experience is playful and intuitive, even for people who have never placed a bet. Dragging an ornament onto the tree is simple and familiar, like decorating a real Christmas tree or opening a window on a traditional advent calendar. When an ornament is placed, it reveals daily awards that lets users explore the platform. It tracks progress on an energy bar, giving new players an engaging and gamified way to level up their gameplay.

The campaign leans into a cinematic tone, with metallic ornaments glowing against a dark, modern background, encouraging players to take charge of the month. It is sleek and sophisticated rather than whimsical, designed to stand out in a crowded season of holiday promotions.

“It’s a busy time of year for campaigns across all industries,” says Vermeulen. “We wanted to create a different kind of experience. Everything from the look and feel to the rewards is designed to be engaging, fun and memorable.”

Fully regulated by the Alcohol and Gaming Commission of Ontario (AGCO), PowerPlay provides Ontario players with a trusted, secure and fully compliant environment for casino and sports betting.

The PowerTree Domination promotion is available at https://on.powerplay.com.

About PowerPlay

PowerPlay is Canada’s premium brand in online sports betting and casino. Fully licensed, the platform offers a local player-first alternative to global operators. With betting across multiple sports including football, basketball, tennis, hockey, and soccer, complemented by a comprehensive casino featuring slots, table games and 24/7 live casino options.