Global betting company 1xBet will participate in the prestigious SiGMA Africa 2026 exhibition, which will take place from March 3 to 5 at the Grand Arena in GrandWest Casino and Entertainment World. This large-scale continental event will be attended by leaders of the iGaming industry to discuss the key features of the rapidly developing market and to award the most outstanding industry representatives.

Africa has always been one of 1xBet’s key regions, featuring dynamic regulatory development, ongoing improvements in protection standards, and talented partners and innovators.

“We are excited to be joining our industry colleagues in Cape Town for SiGMA Africa 2026, which will be an action packed two days of focused conversations,  where the African market reaches its full potential. Regional shows like this offer the chance for the all important regional actors to come together under one roof, to discuss the challenges but more importantly find the solutions.” said Simon Westbury.

SiGMA Africa 2026 will feature a Responsible Marketing expert panel, with a presentation by Nnanna Ewuzie, Compliance Manager in Nigeria, 1xBet. The speaker will reveal how responsible marketing is directly linked to responsible gambling: from enforcing age restrictions to implementing effective verification and control tools. A separate focus will be on the interaction between operators and regulators, a crucial factor in the formation of sustainable standards in the iGaming industry.

1xBet is consistently developing its approach to player protection in Africa, particularly through the 1xBalance social initiative, which promotes responsible gaming principles. Nnanna Ewuzie will also present practical case studies of the brand’s work with young people, including support for local sports and the organization of the 1xCup football tournament.

1xBet is supporting community engagement projects, including the Gaming Regulators Africa Forum (GRAF) session at the SiGMA Africa 2026 exhibition. The forum brings together regulators and industry stakeholders to discuss harmonised licensing frameworks, responsible gambling practices, and the role of technology in regulatory development across the region.

For 1xBet, participation in SiGMA Africa 2026 is strategically significant because it creates new opportunities to exchange experiences, discuss market trends, and strengthen the brand’s presence in the region. The company will have a booth (No. 706) at the event, where you can meet new partners and network productively. It is a great place to discuss promising projects and expand your network.

Visitors to the booth can also enjoy an exciting game called Afro-Memo, in which participants must flip cards on a large screen, memorize images of African masks, and match them in pairs. The winner will be the one who can find the most cards with identical images faster than the others. You can play solo or show your team spirit by joining together with other participants.

Throughout the exhibition, 1xBet will delight visitors to its booth with daily prize draws, which will start at 5:00 P.M. On the first day, one lucky winner will receive a flagship Apple iPad Air M3 tablet, and on the second day, one visitor will win Apple AirPods Max USB-C headphones.

The SiGMA Africa forum will host an awards ceremony for leaders in the iGaming industry. Experts in the field have highly praised the 1xBet work. The brand has been nominated for prestigious awards in five categories: Best Innovation in Sports Betting, Best Casino Operator, Best Sportsbook Operator, Best Affiliate Program, and Best Marketing Campaign.

The 1xBet inclusion in the shortlist of nominees confirms the brand’s global status and leading position. Every ambitious entrepreneur can contribute to this success by joining the company’s affiliate program, 1xPartners. It has been operating since 2016 and has already brought together more than 500,000 partners from over 150 countries worldwide. They receive up to 50% RevShare, CPA, or Hybrid, along with a high conversion rate of registrations into deposits (up to 70%).

Explore a new world of opportunities with 1xBet and 1xPartners. See you in South Africa!

About 1xBet

1xBet is a world-renowned company with 19 years of experience in the betting and gambling industry. The brand’s customers place bets on thousands of sports events and play popular games from leading providers in online casinos, and the company’s website and app are available in 73 languages. The list of official partners of 1xBet includes FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, and other famous sports brands and organizations. In 2024, the company was named Best Sportsbook Operator in Africa by the SiGMA Africa Awards, and its platform is visited by more than 3 million players worldwide each month.

About 1xPartners

1xPartners is an affiliate program that has been offering some of the best earning opportunities in the iGaming industry for 10 years. It supports over 250 payment methods and provides access to an extensive library of creatives. 1xPartners collaborates with Paris Saint-Germain and other world-renowned sports brands. Its reliability has been confirmed by numerous prestigious industry awards, including IGA, SiGMA, and others.

About SiGMA Africa

SiGMA Africa is a prestigious iGaming exhibition that will be attended by industry leaders. The event will be at the Grand Arena in GrandWest Casino and Entertainment World in South Africa from March 3 to 5. Guests can look forward to startup presentations, exclusive business dinners, a charity auction, and a golf tournament. The SiGMA Africa Awards 2026 ceremony will also take place during the exhibition.