Tuesday 28th October 2025 – Sporting Risk, the experts in Betting, Forecasting and Analytics in Sport, has welcomed Joe Adair as Senior Sales Manager.

Adair will focus on expanding Sporting Risk’s existing tier-one client portfolio and delivering on the company’s ambitious global growth plans. Following successful showcases in Lisbon and Las Vegas, he will play a key role in accelerating the reach of Sporting Risk’s rich and data-driven product portfolio.

Joe Adair commented: “Sporting Risk’s proprietary IP has powered the creation of a market-leading product suite that includes Player Props, Pre-Canned BetBuilders, and Next-Gen player-centric BetBuilder features. I’ll be expanding product sales across new regions and drawing on my experience not only to sell effectively, but also to feed valuable insights back into the product team to drive continuous improvement.”

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Image: Joe Adair  Senior Sales Manager Sporting Risk

Adair brings extensive experience across trading, product, and commercial roles, giving him a deep understanding of how these disciplines intersect from a sales perspective. He has worked closely with tier-one sportsbooks in Brazil and beyond, helping brands leverage data-led solutions to enhance performance.

His previous experience includes commercial roles with WA.Technology, where he served as Partnerships Manager, and with Metric Gaming.

Andy Phillips, Sporting Risk CCO, added: “I’m really pleased to have Joe join the team. His impressive background in trading, product, platform and partner management prior to moving into sales gives great experience to draw from and I know he’s going to deliver for us.”

About SportingRisk

Sporting Risk leverages the predictive modelling of its data science team with an extensive tech operation to be a provider of innovative price feeds and content into companies operating within the gaming and media sectors. The predictive modelling is powered by the most extensive and granular data available, internally collected by the company’s tech team and qualitative analysts. The heritage of the company lies in the expertise of a betting syndicate run by the founding partners, which the company powers the pricing for.