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Ribbon-cutting at Valley Forge Casino Resort, March 13, 2019

FanDuel has shot to the top of the sports-betting market by David McKee

FanDuel is a name that was embedded into the public consciousness after it and rival DraftKings blitzed the TV airwaves with advertising for daily fantasy sports (DFS) during the 2017 National Football League season. (As early as 2015, FanDuel was buying 10 percent of ESPN’s ad time.)

While DFS was at first a money-losing proposition, due to high startup costs and an evolving number of markets in which it was legal—including a major conflict with the State of New York over whether it was sports betting or not—the DFS purveyors have caught an immense second wind from the U.S. Supreme Court’s legalization of sports betting, a movement which is growing from state to state. “They’ve been experiencing remarkable growth in terms of users as well as revenues,” Eilers Research analyst Adam Krejcik said of FanDuel, “It’s a sector we’re quite bullish on.”

To read full report please see page 6 to 15  Sports Betting Operator Issue 002 click here