McLaren Racing has entered a new multi-year partnership with leading sports betting and entertainment group Entain, which will see the group’s PartyCasino and PartyPoker brands feature as team partners from the Monaco Grand Prix.
Entain and McLaren are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting-edge innovation, underpinned by a common approach to safety and responsibility.
In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.
Zak Brown, CEO, McLaren Racing, said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance on providing moments of safe and responsible excitement for their customers.
“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”
Jette Nygaard-Andersen, CEO, Entain Plc, said:
“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting edge of technology. This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”