We spoke to Teemu Mattila, betting expert at Bojoko, who brings over ten years of experience helping punters find the best possible profit. Today, he shares his insights on how UK horse-racing bettors, and even greyhound fans, can make the most of “Best Odds Guaranteed”.

To begin with, what exactly does “Best Odds Guaranteed” mean on UK horse-racing sites?

“Best Odds Guaranteed” (often shortened to BOG) means that if you back a horse and the starting price (SP) ends up higher than the odds you took, you get paid at the better price. It’s a safety net that rewards you if the market shifts in your favour. Most commonly, BOG applies to horse racing, but many bookmakers now offer it on greyhound racing too, though the terms may differ slightly.

Why is this a valuable feature for UK horse-racing bettors?

In horse racing, markets can shift fast, especially in the final minutes before the off. With BOG, you don’t need to stress about missing out on better odds later. You can bet early and still benefit if the SP improves. It gives you confidence when placing bets, knowing you won’t be stuck with worse odds than you could’ve had.

Are there any conditions or pitfalls that bettors should be aware of with BOG offers?

Definitely. The terms vary between bookmakers. Some only apply BOG to UK and Irish races, while others might include greyhound racing but only at selected tracks. You also need to check if it’s valid on each-way bets or just win bets. Always read the terms, because if your bet doesn’t meet the criteria, you won’t get the improved payout.

From your experience, how can bettors use BOG to their advantage, especially in UK
horse racing?

 A few tips:

  • Place your bets at odds that already offer value, then let BOG act as your bonus. 
  • Monitor market moves. If a horse’s price drifts, BOG could secure you that better payout. 
  • Use it smartly with greyhound racing too. Some of the Best Odds Guaranteed bookies now include greyhound cards in their offers, which is great for fans of both codes. 
  • Check which bookmakers apply BOG from the morning versus those that only activate it later in the day. 

How does BOG interact with each-way bets, and is there a difference in how bettors should think about each-way vs win bets regarding BOG?

It’s usually applied to the win portion of an each-way bet. So if the SP improves, you benefit from that part. But not always in the place part, so it’s important to check. For greyhounds, some bookmakers might not apply BOG to each-way at all, since place terms for dogs are limited. Again, check the fine print.

In your view, are there any trends among UK bookmakers or punters regarding BOG that bettors should watch out for?

Bookmakers are getting more competitive with BOG, not just for horses but increasingly for dogs too. That’s great news for punters. Some even promote early BOG from the morning, giving you more flexibility. But there’s also a trend toward more restrictive terms, so keeping an eye on our list of Best Odds Guaranteed bookies can help you stay ahead.

Finally, what is your key piece of advice for UK horse-racing and greyhound racing bettors around BOG?

Use BOG as a boost to your strategy, not a crutch. Whether you’re betting on the 3.15 at Cheltenham or an evening greyhound at Romford, know your bet, find value early, and let BOG work in your favour. If you’re backing smart, BOG gives you that extra edge. Just don’t assume it replaces doing the homework.