American Gaming Association Releases New Responsible Marketing Code for Sports Betting

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Today, we’re proud to release the industry’s first-ever Responsible Code for Sports Wagering Advertising and Marketing, coinciding with the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA).

The code extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct.

This code is a part of a continual effort by AGA to discourage illegal gambling, including the for-profit promotion of illegal, offshore operators. Our new marketing code mandates that the advertising and marketing of sports services respects the legal age for sports wagering, supports responsible gaming, controls digital media and websites and monitors code compliance.

As you know, this code comes amidst the rapid expansion of legal markets in America. In the past twelve months, seven new states began offering single-game legal sports betting, six states plus D.C. authorized legal markets, Tennessee’s legislature recently sent a bill to the governor’s desk and more than a dozen other states have active legislation that could lead to legal markets soon.

In just one year since PASPA was struck down, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada. In addition, more than 35 business partnerships have been formed between leagues, teams and gaming companies.

Together, we are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.

As always, we are here as a resource. Please feel free to reach out with questions about the code or if you would like more information on the success of legal, regulated sports betting markets across the country.

Bill Miller
President and CEO

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