B90 Holdings plc (AIM: B90), an online marketing company for the gaming industry, specialising in customer acquisition, is pleased to announce its audited Final Results for the year ended 31 December 2024 (“FY 2024”). 

Ronny Breivik, Executive Chairman of B90 Holdings plc, commented:

 “This has been a transformational year for B90, with the Group achieving key operational milestones and establishing a solid foundation for sustainable growth. We are extremely proud of the team’s hard work in successfully navigating our shift to a B2B model, implementing disciplined cost management, and developing innovating marketing strategies, all of which have driven continuous profitability throughout the year.” 

Operational Highlights 

  • Partnership Growth: Secured over 200 B2B partnerships with major industry players, strengthening market reach.
  • Operations: Improved the performance of flagship brands, Ossen.nu and Bet90.com, expanding their global footprint and unlocking new revenue streams. Successfully finalised an Oddsen.nu marketing agreement, generating €200,000 in additional revenue with further upside potential.
  • Marketing Optimisation: Transitioned to more targeted campaigns, focusing on customer retention strategies, leveraging data analytics to refine engagement and reduce acquisition costs.
  • Streamlined Costs: Maintained disciplined diligent cost control measures, significantly reducing overheads and increasing EBITDA profitability.

Financial Highlights

  • Revenue Growth: Revenue increased by 16.4% to €3.52 million (2023: €3.02 million), driven by improved monetisation of affiliate marketing partnerships and expansion of key brands.
  • EBITDA: Maintained positive EBITDA in every month of FY 2024, resulting in a full-year positive EBITDA of €0.7 million, compared to an EBITDA loss of €3.3 million in 2023.
  • Cost Efficiency: Total administrative expenses reduced by 31.6% year-on-year

o  Salary expense decreased 32.6% year-on-year, and

o  Other administrative expenses decreased 73% year-on-year reflecting the benefits of the B2B-focused operational model.

 Commenting on current trading and outlook Ronny Breivik, Executive Chairman, added:

 “Our streamlined operations, strengthened management team, and growing portfolio of major partnerships gives us confidence in our ability to drive further growth and deliver long-term shareholder value.”

“The continued move to a B2B-focused model in the latter half of 2024 has played a crucial role in enhancing our EBITDA profitability. By fully outsourcing legacy operations to a white-label solution, we have markedly decreased operational costs and optimised resources for performance marketing.”

 “With further organic growth expected in 2025, driven by our streamlined operational approach and innovative marketing strategies, customer acquisition remains a key focus. Our growing base of partnerships, including some major brands, will be key to this.”

“Our ability to adapt and innovate in a competitive landscape, combined with disciplined financial management, ensures that we are well-positioned for sustainable growth and long-term shareholder value.”

The 2024 Annual Report is being sent to shareholders shortly and will be made available on the Company’s website at: www.b90holdings.com