2nd November, 2025: Ahead of their home match with Newcastle United today, West Ham United fans had a unique chance to grab one of this season’s shirts for free by trading in an old kit at a ‘shirt swap’ market stall run by the club’s Principal Partner, BOYLE Sports.

Hammers supporters aged 18 and over were able to visit the stall before the match, with a limited number of this season’s shirts up for grabs for free. To mark the occasion, the BOYLE Sports shirt swap market stall was ran by former West Ham United striker, Marlon Harewood, who will meet fans and handed out the new shirts.

Fans who missed out on the one of the new shirts will be able to trade in their old kits for up to a £30 discount on a new 25/26 replica shirt at the West Ham United Stadium Store. Supporters will be able to complete their trade-in at the stall via Birl’s online portal then redeem their credit in-store.

Every shirt handed in on the day will be recycled and repurposed by sustainability supplier, Birl, ensuring the initiative leaves a lasting impact beyond matchday. The old shirts will be transformed into new West Ham-inspired apparel and accessories, giving cherished colours a second life and keeping fabric in circulation.

West Ham United became the first Premier League team to work with Birl, launching ahead of the 25/26 season which has seen fans able to exchange old shirts for a discount on the new one.

Former West Ham United striker and Club Ambassador Marlon Harewood added: “I played in so many iconic shirts during my time at West Ham and this year’s home shirt is another great design, so I am looking forward to giving plenty of new shirts to Hammers fans this weekend. I think the shirt swap initiative the Club and BOYLE Sports are leading on is a fantastic way to champion sustainability and engage with supporters, I am excited to be part of it!”

This latest initiative continues BOYLE Sports’ commitment to engaging with West Ham United on matchdays with further activations and giveaways planned through the remainder of the season.