Bally’s to launch mobile sportsbook in Iowa through market access deal

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LARCHWOOD, Iowa – On Tuesday, the Bally’s Corporation announced they would be entering the Iowa mobile sports betting market via a multi-year deal with Elite Casino Resorts.

After all rules and regulations have been reviewed by the state, the sportsbook will be able to launch its online and mobile platform to be accessed by Iowans all over the Hawkeye State by 2021.

Iowa’s sportsbook will be the first of its kind in the sense that Bally’s does not own a retail casino to operate their internet sports wagering operations in the state, unlike everywhere else in the nation where they have businesses.

In total, there are now 11 states across the country where the Bally’s Corporation will have a gambling presence.

Bally’s now utilizes Bet.Works technology for their sports betting platforms due to a recent acquisition of the company and ownership of all of their products for a price tag of $125 million.

Bet.Works has a number of software and content offerings for mobile and online sportsbooks that will now be available to all of Bally’s mobile outlets nationwide, with Iowa becoming a part of that once they officially enter the market of the Hawkeye State.

The company expects to unveil their mobile sports betting platform for eager sports betting enthusiasts in Iowa sometime at the beginning of 2021. Their partnership with Elite Casino Resorts has allowed them to become a licensed Iowa sports betting provider.

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