The
marketing team at Clarion Gaming will be using the combined reach and influence
of established and new media to consolidate ICE London’s status as the most
international gaming event on the industry calendar.
Using the annual United Nations Day celebrations (24 October) to confirm the
integrated global campaign, Head of Marketing Dan Stone said: “ICE London
attracts more visitors from more countries than any other B2B gaming event held
anywhere in the world. Gaming professionals from a record 155 countries
were represented at the 2019 edition and our objective is to consolidate and,
if at all possible, to grow that figure in 2020 even though the number of
countries recognised by the UN is marginally higher standing at 197. Our
‘Into The Future’ campaign narrative resonates with audiences in every one of
our gaming verticals and we will be working with the international community of
digital and print specialist gaming media as well as utilising the influence of
social media to maximise the brand’s reach.”
He added: “Very few business exhibitions in any sector can compare with
the internationalism of ICE London: it is something that we have worked hard to
achieve over the last decade and a brand characteristic that our stakeholders
place great emphasis on. Having access to the entire gaming universe in
one place is a huge benefit and it is unique to ICE London.”
The campaign in support of ICE London 2020 will comprise extensive
through-the-line marketing activities including print and online advertising,
post and digital communications, social media, PPC, content marketing, referral
efforts and, with the international scope of the event, an expansion of the
partner network focusing on key regional outlets.
To Step, Leap, Dive and
Look ‘Into The Future’ alongside 600+ solutions experts and 35,000+ gaming
professionals for three days of business development, learning and celebrating
the international gaming community, visit www.icelondon.uk.com
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