Content Arena Launches Marketplace Platform for Audiovisual Betting Rights

London, 10.23.2024 Content Arena, a fully automated online marketplace for trading sports rights, launches a dedicated betting streaming and video integration service set to diversify the industry, creating and driving currently untapped, inaccessible monetization opportunities – for both rightsholders and betting operators.

The new direct-to-market hub bridges a significant commercial gap in a very tense, stressed market environment, offering an alternative solution for rightsholders and bookmakers to directly sell and buy audiovisual betting content, reducing the industry’s dependencies on content aggregating, increasingly selective and price sensitive intermediaries or resellers.

Content Arena will offer sellers and buyers transparent efficiency tracking, betting-specific automated transactions and smart contracting, but most importantly, fully flexible and adaptive territory-by-territory, match-by-match pricing models operated via a dedicated in-house platform, ensuring seamless integration with direct video delivery from rightsholders to bookmakers.

The business is backed by a newly structured group of strategic shareholders and partners, including former Sportradar and sports betting services top executive Lukas Seiler , leading sports media advisor Sascha Kojic , media and marketing entrepreneur Vuk Mitrovic, and co-founder of Perform and DAZN John Gleasure. The platform is powered by the video technology innovation and digital consumer experience experts HiWay Media, represented by their CTO Raffaele Borgese and CEO Giuseppe Sampino .

“While video streaming has established itself as an indispensable consumer acquisition and engagement tool utilized as a key marketing driver by bookmakers across the globe, we see budgets for more and more rights being painfully squeezed, with some rightsholders left unlikely to generate expected revenue growth or simply stability, whilst bookmakers increasingly require far more flexibility with regards to volume and scope of exploitation”, says Advisory Board Member Lukas Seiler. “Content Arena is perfectly positioned to fill this market void and complement the market by offering a solution to those in need or desire for a truly alternative, far more transparent and adaptive direct-to-market trading and integration option.“

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