(Las Vegas, NV) — Discerning Capital, a Las Vegas-based investment firm focused on regulated gaming across sports, media, and technology, and PVX Capital today announced that its House Advantage Fund (HAF) will be providing $15 million in marketing growth financing to PowerPlay, one of Canada’s fastest-growing online sportsbook and casino platforms.

The financing will be deployed to accelerate PowerPlay’s player acquisition and strengthen its brand presence across Canada’s rapidly growing regulated iGaming market.

The House Advantage Fund is Discerning Capital’s dedicated user acquisition financing vehicle in partnership with PVX Partners, built to provide gaming operators with non-dilutive growth capital earmarked specifically for performance marketing. HAF is designed to allow operators to scale their customer bases efficiently without sacrificing equity, keeping balance sheets available for operational and product investment. HAF has announced loans to support almost $150M in ad spending over the last 6 months and expects to more than double that this year.

PowerPlay is registered with iGaming Ontario (iGO) and the Alcohol and Gaming Commission of Ontario (AGCO), offering Canadian players a regulated experience across sports betting (40+ sports categories), a full online casino, and 24/7 live casino. Launched in 2018, PowerPlay has built a trusted reputation with Canadian players seeking a locally tailored, safe, regulated gaming experience. The $15 million facility will be deployed strategically to scale performance-driven acquisition and strengthen PowerPlay’s brand presence across Canada.

“We built the House Advantage Fund specifically for operators like PowerPlay: disciplined, licensed teams operating in high-growth markets who understand how to translate marketing capital into durable, long-term player growth,” said Davis Catlin, Managing Partner at Discerning Capital. “Canada is one of the most compelling regulated iGaming opportunities in the world right now, and we are thrilled to be partnering with the entire PowerPlay team. This partnership is exactly what the House Advantage Fund was designed to deliver.”

“PowerPlay has spent the last several years building a strong foundation in Canada with a highly engaged player base and disciplined approach to growth delivering strong player value and industry-leading engagement metrics,” commented Dean Serrao, CEO of PowerPlay. “Partnering with Discerning Capital allows us to accelerate that momentum with a capital partner that understands the economics of regulated gaming. With this facility we can scale our marketing investment significantly while continuing tobuild the PowerPlay brand across Canada. As additional Canadian provinces evaluate regulated iGaming frameworks, this facility positions us to continue scaling our brand and player base across the country.”

This agreement builds on Discerning Capital’s growing portfolio of user acquisition financings across the regulated gaming sector in North America and internationally. The firm continues to seek partnerships with wagering operators who could benefit from additional growth capital to help them scale their marketing spending.