At AIBC Eurasia, held in Dubai from February 9 to 11, the 1xAffiliates 5D booth became more than just an exhibition space. It was transformed into an interactive environment. Here technology and sport created a unique experiential format. Through the football simulator game activation, visitors were invited to step into a scenario usually reserved for stadiums and broadcast cameras, lining up a virtual free kick against Blaise Matuidi, the star midfielder of PSG, which is a long-standing partner of 1xAffiliates.

What initially appeared as a game quickly evolved into a fully immersive experience. The stand functioned as an interactive hub with guests. They are not merely observing a football icon but engaging with him in real time, testing precision and sharing a digital pitch.

1xaffiliates aibc eurasia 10

Image: Simon Westbury, Strategic Advisor 1xBet and Blaise Matuidi

The interactive zone became one of the most visited points of the exhibition. Demand exceeded the physical capacity of the area, reflecting strong audience interest. Some visitors participated directly in the simulator game, others came for photographs, and many took the opportunity to receive an autograph or a signed PSG jersey from the legend. Everyone was excited about this opportunity.

Blaise Matuidi’s presence formed part of the renewed partnership between 1xAffiliate and Paris Saint-Germain, highlighting the depth and continuity of this collaboration. His involvement turned the interactive zone into a live illustration of how long-term sports partnerships can be activated using technology and direct audience engagement.

Such an interactive format, combining partnership, sport, technology, and entertainment on multiple levels, demonstrated 1xAffiliates’ position within the international ecosystem. This positioning is supported not only by the memorable experience delivered at the exhibition, but also by the conditions offered within affiliate programme by 1xAffiliates, including up to 50% RevShare, access to more than 250 payment solutions, and dedicated personal manager support.

This integrated approach has been recognised by the industry through leading awards such as IGA, SiGMA, and SBC Awards, further reinforcing 1xAffiliates’ image as a reliable global partner and a key player in the development of international affiliate ecosystem.

1xaffiliates aibc eurasia 9 (1)

Image: Blaise Matuidi

And the unique experience shared by partners in Dubai is further proof that 1xAffiliates is not only about trust and strong performance, but also about vivid live experiences and showcase formats that allow people to connect with legends.