Infront enhances product integrity with IBIA partnership

 

23 September 2024: Infront has become an Associate Member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world.

The agreement underlines Infront’s commitment to betting integrity, information sharing and cooperation and sees them align with over 50 companies and 125 leading sports betting brands in IBIA. The partnership comes as Infront’s betting portfolio and client base continues to grow. From 2025 Infront is set to deliver over 70,000 annual events to their global growing client base. This will include the data partnership Infront has announced with the ITF.

The addition of a robust data delivery platform will also provide bookmakers with a low latency data product. This makes it vital to develop the unit’s integrity services and functions for more than 40 rightsholders.
Chris Catling, Head of Infront Bettor, said: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively.  This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.” 
Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from for betting-related corruption.” 

 

IBIA’s Q2 report detailed 90 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023.

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