From March 4 to 5, the GrandWest Casino and Entertainment World exhibition complex in Cape Town, South Africa, became the center of business activity.

It was here that the most influential continental forum took place, bringing together top industry experts, CEOs of leading companies, regulators, and other participants.

The global betting company 1xBet actively participated in the exhibition, emphasizing the strategic importance of the African region. As part of SiGMA Africa 2026, there were business meetings, startup presentations, exclusive networking dinners, and an awards ceremony for the best iGaming companies.

1xBet won the Best Mobile 2026 nomination, strengthening its technological leadership in the industry. Thanks to a combination of global experience and deep product localization, the brand offers customers in Africa a platform with the best user experience.

In the region, mobile gaming on smartphones and tablets is very popular, so players prefer 1xBet’s mobile-first platform. The company has an adaptive website and full mobile apps for iOS and Android devices. They use less data than the regular desktop version and work even with unstable internet connections. The expert jury praised these advantages and the effective UX/UI design, awarding 1xBet the prestigious prize.

“Mobile technology development is an important part of our global strategy, and this win shows we are heading in the right direction. We are grateful to the professional community for its recognition and trust. This award motivates us to improve our mobile products and drive innovation with even more energy,” said a 1xBet representative about the win.

The global betting company 1xBet was in the spotlight not only at the awards ceremony but throughout the SiGMA Africa forum. At the prestigious exhibition, the brand’s team ran a booth that became a key hub for sharing experience, insights, and contacts with leading digital marketing experts.

The African iGaming market is growing fast and already has valuable experience. High player activity, a focus on mobile-first platforms, updated regulations, and a unique payment infrastructure provide a strong foundation that attracts operators and affiliate network participants worldwide, including 1xAffiliates. It has been in the market for over 10 years and is available in 150+ countries. More than 500,000 partners appreciate 1xAffiliates’ benefits, including lifetime commissions of up to 50% for referred players and access to over 250 payment tools.

The growth of the affiliate sector naturally complements the company’s overall technology direction and strengthens its position internationally. In the fast-moving digital iGaming industry, mobile solutions largely determine a brand’s competitiveness. That’s why the Best Mobile 2026 award and 1xBet’s active role at SiGMA Africa highlight its strategic focus on innovation and mobile technology, laying the foundation for further global development.