Leading UK bookmakers Ladbrokes and Coral have this month successfully launched the world’s first in-running betting on races staged at Racing Victoria racecourses, including Flemington, Caulfield and The Valley.

The service means racing bettors can now access dynamic odds for every runner throughout future races from the RV tracks, delivering them a more engaging and responsive betting experience.

The live odds are created by Total Performance Data (TPD) using its proprietary AI-driven pricing engine, which processes real-time GPS data for every horse on the track. For Racing Victoria racecourses, this data is provided by tripleSdata, with TPD’s model calculating and updating win probabilities every second, producing a live market as the race unfolds.

This launch builds on the existing partnership between Entain (parent company of Ladbrokes and Coral) and TPD, who already provide in-running odds for races in the UK, US, and Canada. With the addition of Victoria’s most prestigious tracks, Ladbrokes and Coral customers can now enjoy in-running betting on a broader global scale – with more international territories to follow later this year.

Jamie Crossfield, Entain Sportsbook director, said: “Having successfully launched the in-running service on UK and US racing, we have seen first-hand how popular it is with our customers, so we are delighted to be able to extend the service to include the quality racing staged at the Racing Victoria tracks.  We look forward to working with TPD and RV on this exciting development.”

James Macfarlane, Racing Victoria Chief Technology Officer, said: “At Racing Victoria, we are always looking for ways to enhance the racing experience for punters. Enhancing the in-running betting product across our premier tracks marks a significant step forward in delivering real-time engagement and dynamic wagering opportunities. Partnering with Total Performance Data and Entain allows us to leverage our investment in real time tracking and positioning data, ensuring our races continue to set the standard for innovation and excitement in Australian racing.”

Will Duff Gordon, CEO of Total Performance Data, said: “By combining tripleSdata’s live GPS tracking with TPD’s AI-powered models, we’ve brought to life a thrilling new way to engage with Australian racing – delivering dynamic odds for every runner throughout the race. We’re proud to partner with Racing Victoria and Entain to help evolve the in-running betting experience.”