LADBROKES LAUNCHES RACING CAMPAIGN FOR CHELTENHAM FESTIVAL

Leading bookmaker Ladbrokes has announced the launch of its latest TV campaign, ‘A Racing Certainty’, ahead of the Cheltenham Festival. It’s the latest work to be written and produced by Entain Creative, the in-house creative agency for Entain’s UK brands, including Ladbrokes.

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The first in a series of new racing ads for the brand, the 30 second spot playfully explores the ups and downs of a day at the races – from trying to get to the front of the queue to place your bet on time, turning up (accidentally) in fancy dress, and dodging oversized hats for a decent view, while showcasing its industry-leading ACCA proposition.

The campaign continues the theme of establishing a cheeky and observational comedic tone of voice which connects with sports fans in an authentic and insight driven way.

This is the latest work delivered for Ladbrokes by Entain Creative. The accompanying media was planned and bought by the7stars.

The campaign will run on TV, video-on-demand and radio, supported through-the-line with work promoting its ‘big value you can bet on’ message.

Anna Kochanska, Head of Ladbrokes Brand, says: “Our latest racing campaign is laser-focused on landing our powerful new value message with our customers, while not taking ourselves too seriously. Will it work? You can bet on it.”

Anthea Angelis, Director of Entain Creative says: “Anthea Angelis, Director of Entain Creative says:  “We’re a creative team that sits in the very heart of Ladbrokes marketing team. This means we intuitively understand the commercial challenges and opportunities behind every brief.  Our ad has everything you need in a racing campaign including a simple proposition, a clear strategy… and a man dressed as a tiny jockey being laughed at by his mates!”

Ben Tonge from Dark Energy Films directed the ads. From Entain Creative, Richard Barrett, James Manning and Alex Hazell were responsible for writing the ad. The strategy lead was Billie Hopewell-Smith. The Head of Production was Sophie Chordia. The Producer was Liam Jackson.

 

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