Birmingham, September 2022 Low6, the award-winning leader in sports gamification, has teamed up with the Laver Cup to deliver a bespoke fan engagement game: Laver Cup Unrivaled Challenge. Fans will be able to play along with all the action at Laver Cup London 2022 and win prizes through this new free-to-play online game, Laver Cup Unrivaled Challenge, including an opportunity to win tickets to Laver Cup Vancouver 2023.
Laver Cup is the latest name in a growing list of brands to turn to Low6 since the free-to-play games experts announced that their industry-leading gamification technology was being made available to the wider sports industry as a full white-label, turnkey B2B solution.
Laver Cup Unrivaled Challenge, sponsored by Credit Suisse and Mercedes-Benz, invites fans to predict outcomes on a range of questions for each match across five sessions of the event when Europe takes on the World at The O2 from September 23-25, 2022. Designed to enhance the experience of tennis fans ahead of and during the tournament, the questions will range from who fans think will win a match to who will serve the most aces or whether a 10-point ‘Laver Breaker’ will determine the result.
Prizes for each session of the event include Laver Cup London 2022 merchandise, while three overall event winners will claim a grand prize of two tickets to the next Laver Cup at Vancouver’s Rogers Arena from September 22-24, 2023. Complete terms and conditions of the challenge are referenced below.
The Laver Cup Unrivaled Challenge is a fun way for fans in The O2 and at home to engage with the on-court competition during matches,” said Laver Cup CEO Steve Zacks. “The game gives them the opportunity to predict outcomes for each match and put their knowledge to the test.”
“We are thrilled to develop Laver Cup Unrivaled Challenge for the fifth edition of the Laver Cup in London,” said Low6 CEO and Co-Founder Jamie Mitchell. “We know fans find the Pick ‘Em game format absorbing and it will be the perfect second screen experience for fans, whether at their seats in the stadium or wherever they are tuning into the Laver Cup around the globe”.
Fans can pre-register for the first round of Laver Cup Unrivaled Challenge at https://unrivaledchallenge.lavercup.com. There will be a public-facing leaderboard for each session and the overall event, plus players can also set up private invitational groups to challenge friends, family, and colleagues.
Laver Cup London 2022 will broadcast in 216 countries. The full viewing schedule is available at https://lavercup.com/how-to-watch-laver-cup
Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their ground-breaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Cincinnati Bengals and LA Chargers, and the NBA Detroit Pistons.
For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022 and “Fantasy & DFS Supplier” at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.
About Laver Cup
The Laver Cup is a joint initiative between TEAM8, Tennis Australia, the USTA and Jorge Paulo Lemann and is part of the ATP Tour calendar. It is supported by Founding Partner Rolex and Global Sponsors Credit Suisse and Mercedes-Benz.