Interest in the 2026 edition of the London Casino & Gaming Show (LCG) is expanding, with growing engagement from the licensed betting operator (LBO) sector and its supplier network.

There is an increased awareness of the London Casino & Gaming Show from within the licensed betting operator (LBO) community and their supplier base, according to EAG Show Director Nicola Lazenby. “We’ve already received a number of enquiries from potential exhibitors keen to learn more about the exhibition,” she said.

EAG Chair Nick Harding added context: “While the exhibition remains firmly focused on the land-based sector and avoids the online space, it’s clear that certain elements such as B3 machines align with the interests of those operating in retail betting environments although we would also be keen to also talk to other suppliers of ancillary equipment such as lighting, seating, shopfitting etc that focus on the LBO sector.

From the beginning, it has been part of our broader vision to explore connections with retail betting suppliers, and with that in mind, our sales team is currently reaching out to that segment to assess the level of engagement. Contact our sales team to discuss our rate card incentives and secure a space with an easy deposit.

Currently, an estimated 25,000 B3 machines are located across Britain’s betting shops, and manufacturers of some of this equipment are already among the first to be represented at LCG 2026 (January 13–15, ExCeL London).

Confirmed exhibitors include Reflex Gaming and Novomatic UK—both prominent producers across multiple machine categories, including those relevant to betting shops, AGCs and Bingo clubs.