Melbourne, Australia – Friday 21 October 2022: Sportradar (NASDAQ: SRAD) and the International Cricket Council (ICC), today announced that for the first time, live fielding data will be captured using an innovative cricket data collection tool developed by Sportradar at the ongoing ICC Men’s T20 World Cup in Australia. Sportradar is the official data supplier for the ICC. This tool will help to bring cricket fans closer to the global sport through a higher level of engagement and understanding of the third discipline of cricket as the match happens.
The first in the world to collect and code comprehensive fielding data and standard batting and bowling statistics, the product captures up to 80 data points per ball bowled and at the lowest latency in market. The data will be used to power ICC’s fan-facing website and official mobile application.
In addition, the data can be provided via bespoke feeds to media outlets and broadcasters globally to help shape and broaden live commentary with deeper insights.
Through Sportradar’s proprietary tool, cricket boards around the world will be able to tap into deep analytics for teams, as well as power match centres and assets with the most in-depth cricket data available in the market. With high-performance analytics available on players’ fielding abilities, the process of player selection and rankings in the future will be more comprehensive.
Sportradar’s Sam Taylor, Managing Director, Strategy, Sports Solutions said: “Our aim is to create the world’s most intelligent cricket platform and the latest enhancements to our data capture tool is yet another step in this direction. We are committed to delivering innovation and technology to help grow the sport and are thrilled that these game-changing new features are being used for the first time at the ICC Men’s T20 World Cup.
The value of faster, deeper data to sport and its fans is well established, we are extending our pursuits to pinpoint the insights that have a meaningful impact on the game and thereby the knowledge, engagement and enjoyment of the audience. We look forward to sharing the outcomes and benefits with our cricket partners worldwide”.
Sportradar is the leading global sports technology company creating immersive experiences for sports fans. Established in 2001, the company is well-positioned at the intersection of sports and media, providing sports federations, news media and consumer platforms with a range of solutions to help grow their business. Sportradar employs more than 3,500 full-time employees across 20 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC, and ITF. We cover more than 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.