London, UK  15th April 2026  Peter White, Publisher of Sports Betting Operator, is pleased to announce the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.

A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy, and growth leadership across regulated markets in the UK, EMEA, and Latin America.

Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels, and delivering measurable commercial impact across B2B, B2C, and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.

mark mcguinness

Image: Mark McGuinness Editor in Chief Sports Betting Operator

In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.

Peter  White, Publisher of Sports Betting Operator, commented:

“Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”

Mark McGuinness, Editor-in-Chief of Sports Betting Operator, added:

“I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”

As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights, and in-depth analysis across sports betting, iGaming, technology, and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity, and industry leadership.

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About Sports Betting Operator

Sports Betting Operator is a leading industry publication covering the global sports betting and iGaming sectors, delivering news, analysis, interviews, and features for operators, affiliates, suppliers, and stakeholders worldwide.