Flutter and The Stars Group have agreed an all-share deal to bring together their brands such as Paddy Power, Betfair, Full Tilt, and Sky Bet. They plan to offer a broad portfolio of gambling products including online sports betting, fantasy sports, online poker, horse racing, free-to-play and casino games.
Flutter and Stars — headquartered in Ireland and Canada respectively — racked up a combined $4.7 billion in revenue last year. Together, they boast around 4 million active users across more than 100 countries.
The two companies expect the merger to generate around $170 million in annual, pre-tax cost savings, and open up cross-selling opportunities. Flutter, which will own 55% of the combined group, expects the tie-up to boost its underlying earnings per share by 50% the year after the deal closes. It also anticipates a six-fold increase in its international sales.
The proposed merger gives Fox Sports, which partnered with Stars in May to provide sports betting in the US, the right to acquire an 18.5% stake in FanDuel in 2021. The option is an incentive for Fox to use its national media platform to grow the fantasy sports business, which Paddy Power bought for $465 million last year.