TXODDS LAUNCHES LACERTA SPORTS’ NEW PRICE MANAGEMENT SERVICE

London, 20 March 2025 – TXODDS, the pioneering supplier of sports betting data, has collaborated with elite market makers Lacerta Sports to integrate its price management service within its TX Soccer Elite and TX Cricket Elite products.

Operator partners to TXODDS now have access to the gold standard in soccer and cricket pricing. Lacerta’s price feeds—available with 100% true pricing or a fully marginated offering—are made available via the TX Fusion platform, which boasts ultra-low latency data feeds for both pre-match and in-play markets.

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The unique partnership empowers sportsbooks to access odds data from Lacerta’s renowned pricing models seamlessly, tested and proven in low-margin, high-volume environments across 350+ global leagues and competitions for soccer.

The TX Cricket Elite product also delivers market-high match coverage across all formats, powered by Lacerta’s unique multi-sourced scout inputs and modelling, designed for Indian-style exchange markets and adapted for western betting requirements.

With the soccer and cricket offerings already live, the two parties are also currently working towards launching additional feeds for basketball and multiple NCAA sports, giving US brands the chance to better stand out in an increasingly homogenous odds marketplace.

Einar Knobel, CEO at TXODDS, commented on the partnership: “Lacerta Sports and Starlizard’s reputation precedes them when it comes to trading expertise. They’re tested within the most challenging betting conditions, and we’re pleased to be the first odds data provider to partner with them for the benefit of our global sportsbook partners.

“TX Cricket Elite and TX Soccer Elite combine best-in-class trading expertise with the ultra-low latency of our delivery platform, and this will empower operator partners to lead the market in their respective sports with sharper pricing, built for their trading requirements.”

Steve Edery, CEO at Lacerta Sports, added: “Starlizard has been the undisputed leader of sports betting and modelling for 25 years. Lacerta is a new B2B arm that has leveraged this best-in-class Lizard IP to offer the market a different approach to pricing, risk management and customer analysis. We offer operators a partnership approach – collaborating to innovate top-quality products underwritten by a proven, battle-hardened edge that we believe is years ahead of anything else out there in the market.”

About TXODDS

TXODDS connects the sports betting ecosystem to the most compelling and innovative, ultra-low latency sports odds delivery platform, offering access to the most effective pre-match and in-play information, allowing global sportsbook partners to optimise trading strategy.

Founded in 2000 and operating from its London headquarters and offices in Chicago and Belgrade, the company’s 200-strong team services international clients spanning five continents with the seamless delivery of high-quality data that’s proven to drive profitability in an increasingly competitive betting landscape.

About Lacerta Sports

Lacerta Sports is a leading provider of sportsbook pricing, risk management, and customer analytics solutions. Founded in 2022 and based in London, the company leverages advanced data analysis and proprietary algorithms to deliver multisport pricing, enhanced customer betting experience and increased win for operators.