New partnership to bring William Hill’s best-in-Nevada sports wagering experience to Virgin Hotels Las Vegas

LAS VEGAS – Virgin Hotels Las Vegas, Curio Collection by Hilton, has announced William Hill Nevada will take over operations of the property’s sportsbook this year and bring a best-in-class sports betting offering to the destination, pending regulatory approvals.

As part of this strategic partnership, William Hill will introduce a vastly expanded sports wagering menu and significantly increase the footprint of betting kiosks available for wagering 24/7. This collaboration represents the latest strategic advancement in the property’s commitment to delivering an elevated and unforgettable experience for its guests and customers.

“We couldn’t be more excited to partner with William Hill to elevate our sportsbook experience,” said Cliff Atkinson, president of Virgin Hotels Las Vegas. “William Hill is the right strategic partner for us given its track record of providing an unmatched retail and mobile sports betting experience in Nevada. This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”

“We are grateful to partner with Virgin Hotels Las Vegas and launch a William Hill Sportsbook at the property,” said Dan Shapiro, Senior Vice President and Chief Development Officer for William Hill, part of Caesars Digital. “Our sports betting product offering in Nevada stands apart and will help attract new guests to the property as we work closely with the Virgin team. For the first time, Virgin Hotels Las Vegas guests will be able to sign up for mobile sports betting via the William Hill Nevada app and make cash transactions on-site, delivering a seamless experience.”

Once the new sportsbook opens, sports fans can look forward to an elevated viewing experience featuring both in-person wagering and the ability for customers to sign up for mobile betting through the William Hill Nevada App, available on the App Store and Google Play. Fans will have access to a nearly endless array of ways to bet on their favorite sports, including prop bets, Same Game Parlays, Super Parlays, live Cash Out, livestreaming of marquee events, including NFL games, in the app, and much more.

William Hill is the largest sportsbook operator in Nevada and an official sports betting partner of the NFL and NHL, as well as the Las Vegas Raiders and Vegas Golden Knights. William Hill is renowned for its expansive betting menu across a wide range of sports, including football, soccer, hockey, basketball, auto racing, boxing, baseball, and more. This football season, William Hill has introduced its most extensive wagering menus to date, offering two to three times more market options than previous seasons, the weekly Pro Pick’em Football Contest, and parlay cards, including the weekly $50,000 NFL Progressive Parlay Card and more.

Earlier this year, Virgin Hotels Las Vegas launched Cherry Rewards, the all-encompassing loyalty program that allows members to earn and redeem points on almost every dollar spent throughout the resort – from dining to the resort pool, retail, and gaming. Cherry Rewards reflects the resort’s broader casino and gaming strategy to create a seamless and rewarding guest journey.

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