FairPlay Sports Media Oddschecker is Leveling Up the Playing Field

SBO interviews Elliott Jeffords of FairPlay Sports Media. By Peter White

As country manager for North America at FairPlay Sports Media, parent of Oddschecker, Elliott Jeffords has seen a great deal. He’s responsible for the day-to-day business success of the FairPlay portfolio of brands and products. Before that, he spent three years at Caesars Sportsbook, as it made the transition from William Hill to a fully integrated, online sports book.

He started at Caesars/William Hill as a state-level general manager, rising to the role of vice president of strategic marketing and operations for the eastern United States. Jeffords took time out from his Oddschecker schedule to speak with SBO Publisher Peter White. They began their conversation with Jeffords’ origins story, as it were.

elliott jeffords

Image: Elliott Jeffords of FairPlay Sports Media

How it is that you got into the sports betting industry?

I’ve been an avid sports fan and a casual bettor for a long time. My passion for sports and customer understanding, alongside various professional experiences, gives me a unique perspective to provide balanced expertise to help different types of bettors get the most out of their sports betting experiences.

What is your role at Oddschecker?

Country manager for North America

How is Oddschecker performing so far for the current American football season?

Aligning with the start of the NFL season, we’ve launched our new Oddschecker+ subscription app. This is putting the best tools, including AI-powered predictive modeling, into the hands of the bettors.

We are excited about the growing opportunities we see as consumers get to know the value of this service, which can help elevate their NFL betting experiences through insight and profit. This applies beyond NFL, with college football continuing to appeal to a broad betting audience, along with its basketball counterpart, as well as in the NBA, NHL and more. Our Positive Value tool has seen impressive performance in the early weeks of the NFL season, with successful picks consistently above 60 percent on recommended bets and the robust ROI to back it up.

oddschecker app

How do you make the Oddschecker brand stand out from the crowd, especially in such a highly competitive industry?

Every company has its own strengths to tap into and sell to the customer. At FairPlay, we want to give our various audiences the best opportunity to enjoy and engage with the data behind the odds, simultaneously giving them a chance to be more successful against their chosen sports books.

We believe our AI predictive models, coupled with 25 years of odds-comparison data, plus experience working with and understanding sports bettors’ behavior, allows our audiences to get the most entertainment out of their sports viewing and betting. Whether that’s by using tools on our Oddschecker websites, in the Oddschecker+ app or by following our insight on social channels, customers will inevitably be able to level up their predictions and betting knowledge when engaging across our various channels.

projected spread

What shows and conferences can delegates meet up with either Oddschecker or FairPlay in the coming months?

We have an increasingly global presence, so you can expect to see FairPlay and the various brands it represents at several upcoming shows. We, of course, will be present at shows across the U.S., as we look to explore growth opportunities in the market as a data provider and affiliate partner. Other country managers will be busy working attending shows across the likes of Europe and LATAM, to find the most effective ways to tell the FairPlay story and the value we offer.

What’s on the Oddschecker product roadmap in the coming year?

The next 12 months will see FairPlay and its Oddschecker brand enhance and launch tools and products that utilize our unique AI capabilities to help bettors across all major sports. We’re excited to introduce additional odds-comparison tools that have proved popular in Oddschecker’s UK market, most notably for straight, parlay and same-game parlay wagers across major sports books.
You can also expect to see the introduction of more tools and methods for bettors to utilize FairPlay’s underlying combination of historical betting data and real-time AI forecasting, whether that be by access to more models or by personalized prediction engines.

team

How do you see sports betting developing in the U.S.? And what will be Oddschecker’s role in its evolution?

As the U.S. market evolves apace, so will our commitment and investment at FairPlay Sports Media and Oddschecker. Whether that’s by the introduction of tailored bet tech for the market or by enhancing our content to serve local sporting preferences and betting behaviors, our mission will always be the same: Namely, giving U.S. bettors the best way to enjoy the sports they love to watch and wager on.

By giving them the best tools, data, and information, they can bet more intelligently and responsibly, helping level the playing field across the U.S. landscape and put it on a more sustainable path ahead.