Carlsbad, CA,  August 30, 2022 – ALT Sports Data, Inc., the San Diego-based pioneer of trading and consumer data for action and alternative sports, announces the closing of their Seed Round funding, led by Trinity West Ventures, with additional individual participation from notable sports and technology industry veterans.

As the leading provider of exclusive, official sports trading and consumer data for emerging sports in the sports betting industry, ALT Sports Data allows the world to have a stake in the outcome of dozens of new action and alternative sports. By partnering with executive thought-leaders, vendors, operators and regulators in the sports betting space, ALT Sports leverages deep understanding and rooted relationships within action, endurance and motorsports verticals, to authentically bring these two industries together.

“The growth opportunity of the sports betting sector is exciting, and the team at ALT Sports Data has a proven track record of molding potential into successful businesses,” said Frank Sciuto of Trinity West Ventures. “We are excited to see the impact that ALT Sports Data and their partnerships will bring to sports betting and these alternative sports industries.”

This funding round comes as ALT Sports Data is rapidly developing official league partnerships with leading sports properties across various verticals. Most recently, the company secured exclusive global data rights with Thrill One Sports, unlocking their 40+ Million fans and followers and enabling sports betting on Nitro Rallycross and Street League Skateboarding.

“We see a massive gap in the sports betting industry. We are here to bring compelling new content and help drive fan engagement to some of the most incredible sports and athletes in the world,” said Joe Dunnigan, CEO of ALT Sports. “We are very proud to be providing the data, audiences and trading services for dozens of new sports disciplines.”

Joining ALT Sports Data as Strategic Advisor is industry veteran Benjie Cherniak.  Previously serving as Managing Director of Don Best Sports, which sold to Scientific Games in 2018, Cherniak has forged successful, tier-one operator partnerships across The Americas, Europe and Asia.

“The interest and excitement around ALT Sports Data in a tough fundraising environment clearly illustrates the opportunity they have identified and are addressing,” said Cherniak. “I am thrilled to play a role in the development and growth alongside this team.”

This round of investment will fuel the continued aggregation and organization of athlete and event data and further the development of their dynamic data feeds and proprietary trading platform. Not only does ALT Sports Data empower legalization of these sports in all sports wagering-legal states, it enables media entities to drive new revenue through a large and growing super affiliate network and affiliate marketing programs.

For more information about ALT Sports Data, visit

About ALT Sports Data, Inc
ALT Sports Data is built to give the world the chance to have a stake in the outcomes of previously unavailable action, adventure, endurance and motor sports. We do so by providing advanced odds and pricing data, and managed trading services, to legal sports betting operators; helping them to efficiently offer wagering on previously unavailable, highly engaged alternative sports. Rooted in a proprietary software model and deep domain expertise in action/alternative sports, we provide both official and unofficial trading data and customer data to operators that enable them to drive new revenue and attract relevant new audiences. For more information about ALT Sports Data, visit