BESTSEAT360 AND 1/ST TRANSFORMED THE HORSE RACING VIEWER EXPERIENCE AT THE 2025 PEGASUS WORLD CUP

HALLANDALE BEACH, FL (March 10, 2025) – Bestseat360 proudly produced an unprecedented multi-view streaming experience for the 2025 Pegasus World Cup, held at Gulfstream Park on January 25, in collaboration with 1/ST CONTENT, a pioneering force in enhancing the visibility and engagement of U.S. horse racing.

This year’s event introduced a streaming experience that set a new benchmark for the industry, featuring 13 live races streamed on the Pegasus World Cup website.

In a landmark first for the U.S. racing landscape, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. This collaboration with JockeyCam, renowned for its cutting-edge POV camera technology used in prestigious events like the Royal Ascot, Saudi Cup, Kentucky Derby, Melbourne Cup and Breeders’ Cup, adds a new dimension to race viewing.

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“By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for,” said Pete Rotondo, SVP, Racing and Wagering, 1/ST.

“The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes,” said Craig Meek, Founder Director for Bestseat360.

“We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive.”

Bestseat360 is set to expand its innovative Multiview platform across various sports in the U.S., UK, Europe, and Australia. Their flexible business model includes sponsorship, advertising, and pay-per-view options, making this revolutionary technology accessible to a broader audience and ensuring the continued growth of engagement in horse racing and other sports.

The successful streaming of the 2025 Pegasus World Cup not only highlights the event’s significance but also sets the stage for future advancements in the viewing experience, ensuring that horse racing continues to captivate and engage fans worldwide.

About Bestseat360:
Bestseat360 is at the forefront of enhancing sports viewing experiences through advanced technology and interactive content. Committed to transforming how fans engage with their favourite sports, Bestseat360 provides cutting-edge multi-view streaming solutions.

About JockeyCam:
“JockeyCam is all about bringing fans closer to the action, and the Pegasus World Cup was a perfect showcase of how our technology enhances the thrill of horse racing. We’re delighted to team up with Bestseat360 to deliver this next-level viewing experience and want to thank 1/ST Content for bringing this innovation to the U.S. market. Our involvement at Pegasus was made possible through our long-standing relationship with FanDuel TV, who continue to also champion innovation in horse racing coverage. By integrating our cameras into this immersive multi-view platform, we’re giving audiences a perspective right from the saddle, where the race truly comes to life.” — Sam Fleet, CEO of JockeyCam

About 1/ST CONTENT:
1/ST CONTENT is a leading influence in North American horse racing, committed to improving the sport’s visibility through innovative media production and storytelling. Its initiatives play a vital role in attracting new audiences and revitalizing interest in horse racing.