On September 14, the 42nd European Basketball Championship came to an end. The competition featuring Europe’s top national teams was held under the auspices of FIBA, the Official Partner of the global betting company 1xBet.

The brand also became a sponsor of EuroBasket 2025, and Simon Westbury, Strategic Advisor at 1xBet, attended the final match. As an honorary guest, he visited the FIBA office, the press center, and other locations at Riga’s Xiaomi Arena.

“It was an honour to attend FIBA EuroBasket 2025 in Riga. This year marks a milestone in FIBA’s history — the 90th anniversary of the first European Championship — and the tournament underscores the profound role basketball plays in uniting and inspiring nations across Europe. The passion of the fans and the atmosphere throughout the competition were truly inspiring.”

 

The decisive EuroBasket 2025 showdown was thrilling and dramatic — just as befits the main event of the European basketball season. The game was watched by 11,000 spectators, including the President of Germany and his wife, as well as American businessman James Goldstein, an NBA superfan with 75 years of experience.

1xbet strategic advisor simon westbury

Image: Simon Westbury Strategic Advisor 1xBet

The final featured the national teams of Turkey and Germany. Before tip-off, Germany was considered the favorite and ultimately lived up to expectations. With a hard-fought 88-83 victory, the German squad became European champions for the second time, 32 years after their first title.

Finland, which finished in 4th place, was the breakout team of the recently concluded European Championship. In the bronze medal game, Finland put up a fight against Greece but ultimately fell short by just 3 points. Third place for the Greeks is undoubtedly a success, as it marks their first EuroBasket podium finish in 16 years. Another pleasant surprise was Georgia, who defeated France, the Olympic silver medalist in Paris, in the Round of 16. One of the biggest disappointments was Spain: due to a generational transition, the most successful European squad of the past decade failed to advance past the group stage. Perhaps the new wave of Spanish talent will shine at EuroBasket 2029.

The next major FIBA event will be the World Cup in Qatar, scheduled for 2027. Qualifying tournaments across all continents will begin on November 27, 2025.

For 1xBet, collaboration with FIBA is more than just a partnership — it’s an opportunity to contribute to the global popularization of basketball and further expand the sport’s fan base worldwide.

eurobasket winners with trophy

In addition to supporting sports on a global scale, 1xBet is actively developing its own ecosystem, with the 1xPartners affiliate program being a key component. The project has been operating successfully for 9 years and now includes around 500,000 entrepreneurs across more than 150 countries. 1xPartners offers lifetime commissions of up to 50% from referred players, exclusive conditions for VIP affiliates, and a guaranteed high conversion rate — with up to 70% of registrations turning into first-time deposits on the 1xBet platform. Partners value 1xPartners for its automatic weekly payouts, responsive personal managers, regularly updated promo material database, and over 250 withdrawal methods for commission earnings.

About 1xBet

1xBet is a world-famous company with 18 years of experience in the betting and gambling industry. The brand’s customers place bets on thousands of sporting events and play popular games from the best providers in the online casino, while the company’s website and app are available in 70 languages. 1xBet’s official partners include FC Barcelona, Paris Saint-Germain, the Italian Serie A, FIBA, Volleyball World, and other renowned sports brands and organizations. The company has repeatedly become a nominee and winner of prestigious professional awards, with over 3 million players worldwide visiting its platform each month.

About 1xPartners

1xPartners is an affiliate program that enables media partners to earn a substantial income from iGaming advertising. Clients value 1xPartners for its easy registration process, high conversion rates, prompt customer support with experienced personal managers, high-quality promo materials, referral promo codes, and automated weekly payouts. The 1xPartners program is regarded as one of the best in the industry, as confirmed by prestigious honors from IGA, SiGMA Awards, and SBC Awards.

About FIBA

FIBA is the International Basketball Federation responsible for organizing men’s and women’s World Cups, as well as continental tournaments across various age categories. Founded in 1932, FIBA is the only basketball organization recognized by the International Olympic Committee (IOC). It also regulates the game’s official rules and supports 212 national basketball federations worldwide.