Hard Rock International announced that they will rebrand Hard Rock Sportsbook to Hard Rock Bet in the six states they are currently licensed to operate in.
Arizona, Indiana, Ohio, Tennessee, and Virginia currently house Hard Rock’s sports betting wing and the company is about to expand their offerings in the New Jersey market.
Hard Rock and iGaming will now be under one app, and the platform will be powered by in-house technology. Technology will feature Playtech, who purchased an $85 million stake in Hard Rock, to provide slot games and live dealer options software for the new brand.
It is a play for Hard Rock to better compete in the markets they have a presence in, as well as to claim some of the iGaming market share in New Jersey when their own inclusive Hard Rock Bet platform is likely launched later this summer.