Ladbrokes today furthers its ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the UK’s best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.

ladbrokes live handout

The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes ‘World of Play’ giving them the chance to win free access to thousands of tickets to the UK’s best live music and comedy shows, and more, through its new digital hub, Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.

The Ladbrokes LIVE launch sees Ladbrokes partner with The O2, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, who promote and manage concerts and tours, oversee renowned venues and produce some of the world’s leading music festivals, and industry-leading music brand, NME.

Through these ground-breaking partnerships Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box. Fans who sign up on the Ladbrokes LIVE platform will have the chance to win free access to a wide range of live events such as the JUST FOR LAUGHS comedy festival,  the Luno Presents All Points East festival, and other touring shows across the country – all without any betting involved.

The unique collaboration between Ladbrokes and NME sees the return of the iconic Club NME nights with a series of dates across the UK featuring incredible headline talent and unmissable DJ sets. Fans will be able to win free access to Club NME nights through the Ladbrokes LIVE platform.

The Ladbrokes LIVE campaign also includes significant digital OOH media inventory at The O2 and a sponsorship of the NME Awards show.

Head of Brand for Ladbrokes, Kelly Rose says: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”

Georgina Iceton from AEG Global Partnerships added: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specially designed guest box at The O2, alongside unique live experiences across AEG Europe’s venues and live events will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors.”

Holly Bishop Chief Operating and Commercial Officer from NME said: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front!”