From November 3 to 6, Rome welcomed leading representatives of the European iGaming industry at the large-scale exhibition SiGMA Central Europe 2025.

For the international company 1xBet, the four days were brimming with activity – from business meetings and dynamic networking to spectacular shows and unforgettable experiences. Guests and brand partners exchanged ideas, explored the latest trends, and attended the exclusive New Empire party on November 3 at Villa Miani.

The grand event artfully blended ancient aesthetics and modern entertainment —attendees wandered through themed locations of the Old Town and enjoyed shows featuring living statues, legionnaires, and legendary characters from antiquity. The evening’s headliner was singer Akon, whose electrifying performance left an indelible impression on the audience.

During the Rome conference on November 4, 1xBet’s Strategic Advisor, Simon Westbury, participated in the panel discussion The Spirit of iGaming in a Regulated World, focusing on the industry’s development under modern regulatory frameworks. Westbury highlighted strategies for designing engaging, secure, and fully compliant products for players

The following day, visitors to the 1xBet booth met Barcelona football star Luis García, who posed for photos, signed autographs, and personally presented tickets to the Barcelona vs Mallorca match, adding a vibrant football atmosphere to the event. The exhibition booth was full of surprises and contests, including a large-scale giveaway of premium Omega watches.

The Rome session concluded with the SiGMA Central Europe Awards, where 1xBet was honored with Best User Experience 2025, reaffirming its commitment to delivering a modern, seamless user experience and outstanding partner benefits through 1xPartners. The affiliate program has been operating for over nine years and is an integral part of 1xBet. It spans more than 150 GEOs, offers flexible partnership conditions, up to 50% lifetime revenue share per referred player, and provides an extensive suite of tools to enhance partner earnings.

The European market continues to be strategically important for 1xBet, and the brand expresses its sincere gratitude to all guests and partners for their participation. Such support inspires the team to develop even larger projects and create new opportunities to advance the industry.

About 1xBet

1xBet is an international company with 18 years of experience in the betting and online entertainment industry. The platform is available in 70 languages, offering thousands of sports events and tens of thousands of games from leading providers. Official brand partners include FC Barcelona, PSG, Italian Serie A, FIBA, Volleyball World, ESL, and other major sports organizations. The platform’s monthly audience exceeds 3 million users.

About 1xPartners

1xPartners is an international affiliate program that provides media partners and affiliates with broad opportunities to earn in the iGaming sector. Founded in 2016, the program has brought together over 500,000 partners worldwide. 1xPartners’ success is built on clear and straightforward partnership terms, high conversion rates, rapid support with personal managers, high-quality promo materials, convenient promo codes to attract players, and weekly automated payouts. Its stability and transparency have earned it a reputation as one of the industry’s top programs, recognized by IGA, SiGMA Awards, and SBC Awards.

About SiGMA Central Europe 2025

SiGMA Central Europe in Rome is the largest international summit for iGaming professionals, including operators, investors, speakers, and affiliates. The event brings together over 1,000 sponsors and participants, 550 experts across four conference stages, and 30,000 delegates, offering exceptional opportunities for networking, knowledge exchange, and showcasing innovative products and solutions. Participants can visit VIP lounges, attend startup pitches and prestigious award ceremonies, and take part in tournaments, sports competitions, and special events designed to foster industry growth.