St. Gallen – 11 January 2023 – Sportradar (NASDAQ: SRAD) today announced an expanded partnership with leading online global betting and gaming brand Betway, making Sportradar its sports data and technology provider of choice. 

The partnership builds upon the current agreement between the two parties, which had been focused on sports betting services. The expansion means Betway has, for the first time, partnered with Sportradar to utilize both ad:s, the global technology provider’s multi-channel performance marketing platform, and its Audio Visual (AV) services, featuring a global portfolio of live streaming sports content.

Led by a team of expert channel strategists, Sportradar’s ad:s service is based on its deep understanding of online behaviours, and features proprietary technology that will enable Betway to more effectively engage, acquire, retain and grow customers across display, video and social channels, as well as deliver a more personalised experience.

Sportradar’s AV offering provides 400,000 live sports events per year and gives Betway’s customers access to some of the world’s most popular competitions including Germany’s Bundesliga, Spain’s Copa del Rey, and top US sports properties such as the NBA, MLB and NHL.

 Ed Blonk, Chief Commercial Officer at Sportradar said: “Sportradar’s intelligence-driven technology, underpinned by AI and coupled with our deep understanding of the sports industry, supports global top tier operators like Betway in attracting new customers and engaging existing ones in multiple ways. By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.”

 Anthony Werkman, CEO of Betway, said: “We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms, and channels, which further enhances the sports betting experience.”

The expanded agreement between the two companies continues to provide Sportradar’s advanced betting services including Bet Entertainment Tools, Live Odds, Pre-Match Odds and the distribution of Live Data from premium sports competitions, offering Betway further opportunities to engage their customers and enrich the user experience.

 About Sportradar: 

Sportradar is the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 3,700 full-time employees across 20 countries around the world. The company is committed to excellent service, quality and reliability that makes Sportradar the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. Sportradar covers more than 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

About Betway:

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. For more information, visit

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.