Xtremepush Appoints Financial Services Expert Ciaran Lacey as New CTO to Drive Global iGaming and AI Growth

Dublin, 12 November 2025 – Xtremepush, a global leader in CRM, gamification, and loyalty marketing powered by AI, has appointed Ciaran Lacey as its new Chief Technology Officer to support its expansion into new markets and regulated sectors including iGaming. (Xtremepush Official Website)

Lacey joined the executive team in October 2025 from a senior role in financial services, bringing deep experience in building scalable, technology-driven solutions for multinational firms. He replaces co-founder and previous CTO Kevin Collins, who has been promoted to Chief Operating Officer.

Image: Kevin Collins Chief Operating Officer Xtremepush

Lacey’s remit includes overseeing the rollout of Xtremepush’s Agentic AI platform, currently in beta testing, and integrating planned acquisitions and new technical products into the company’s global operations. His appointment strengthens Xtremepush’s position as a trusted CRM provider for heavily regulated industries like iGaming and financial services.

Tommy Kearns, CEO & Co-founder of Xtremepush, commented:

“Ciaran joins with a stellar CV in growth, technical leadership, and strategic vision in regulated markets. His appointment is exactly what we need to cement our ambitious growth plans in the coming months.”

Ciaran Lacey added:

“Xtremepush has earned a strong reputation in global iGaming CRM and gamification. I’m excited to deliver a robust growth strategy for both product innovation and new markets.”

Kevin Collins said:

“Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I’m ready to drive operational excellence as COO.”

Image: Ciaran Lacy Chief Technology Officer Xtremepush

For more insights into Xtremepush’s expansion strategy and the role of AI in CRM for iGaming, visit our detailed coverage at Sports Betting Operator.