It’s that time again. Every autumn, the best and brightest in the gaming industry descend upon Las Vegas for the annual Global Gaming Expo. As ever, it’s held at the Venetian Expo Center, part of the massive Venetian/Palazzo resort complex. “Massive” is also the word for G2E, which boasts a dizzying array of new products, guest speakers and informative panels. To get an inside perspective on 2024’s expo, Publisher Peter White spoke with Korbi Carrison, vice president of events for RX, a co-presenter of the extravaganza.
What do you have in store for visitors to Global Gaming Expo Las Vegas 2024?
Attendees and exhibitors alike can expect another insightful and inspiring G2E experience at The Venetian this year from October 7 to 10. Building off momentum from last year, we expect nearly 400 exhibitors and participating companies from around the world to show off the latest gaming technologies and solutions, forecasting the future of our industry.
The education programming will offer numerous insights from gaming’s top leaders and industry experts, featuring more than 95 sessions and more than 300 speakers. Our more than 110 interactive sessions will provide listeners with nuanced insight into topics like iGaming, regulation and risk, strategies to counter illegal gambling, tribal gaming, and sports betting. Every year, G2E incorporates lessons learned and recommendations to achieve new heights; this year will be no different. Across the board, G2E fosters innovation and drives growth in this global industry.
How is G2E Las Vegas Exhibition & Conference been evolving over recent years and what plans are in the works for the future of this iconic show?
Over recent years, G2E has evolved significantly to keep pace with the dynamic nature of the gaming sector. Last year, the show underwent a significant rebranding that leveled up the look and feel of the event. The brand now is fully representative of the continued evolution of the gaming industry, and we continue to be inspired by the fresh, modern look. As online gaming and sports betting become increasingly prevalent, G2E has adapted by dedicating more space and resources to these segments, like the iGaming Zone that debuted last year. We also consider exhibitor feedback when introducing new elements of the show floor, ensuring that the event remains relevant and valuable for all participants. This feedback-driven approach allows us to tailor G2E to meet the needs of exhibitors, attendees, and the changing industry, continuously creating a more engaging and productive environment.
The iGaming sector has seen a lot of growth in recent years in North America as well as internationally. How has that growth been reflected in exhibitors in the iGaming Zone as well as in attendance at the show from the online-gaming sector?
Image: Bill Miller Chairman American Gaming Association
We had so much positive feedback about the iGaming Zone last year that we are bringing it back in an even more robust way. G2E 2024 will offer an expanded iGaming Zone which will bring together iGaming suppliers and operators to chart the expansion of iGaming and the evolution of online sports betting in the Americas. Not only will it be expanded, it will also be easier to find and access on the show floor. iGaming is a great example of how G2E adapts quickly and frequently to showcase the latest and greatest of the gaming industry.
What’s new for G2E 2024?
Our goal each year is to showcase the latest in gaming and new elements will be everywhere at G2E 2024. While I don’t want to spoil any surprises, I can guarantee attendees will see new engaging content and products that will enhance their industry knowledge. Not to mention, attendees will hear and participate in consequential discussions about where gaming is headed. A returning feature of the show floor, The Lab, will once again serve as a hub on the expo floor for thought leadership and networking opportunities, and will be open to all G2E attendees. New events and activations in this space will be announced soon, so keep an eye onour website, globalgamingexpo.com.
Additionally, exciting innovations in the AI, sports betting, and iGaming spaces will all be featured throughout the expo floor. We know the show floor can be overwhelming in the very best way, especially for first-time attendees, so we are revamping our interactive guides this year. Topic-specific journeys about exhibitors, features and education sessions, including special tips for G2E first-timers, are available in the G2E Guides section of the website. Stay tuned for those upcoming announcements on features, offerings and event programming.
How has the conference program evolved over the years to meet the global changes in trends and technology?
Over the years, G2E has evolved to stay ahead of global trends and technological advancements. Recognizing the surge in online gaming and sports betting, we’ve dedicated specialized areas and introduced the iGaming Zone, showcasing the latest innovations in the industry. Additionally, every year we develop extensive educational sessions built around new and relevant subjects in the industry, including regulatory issues, AI applications in gaming, and DEI. Our dynamic approach ensures that the conference addresses the most pressing issues, providing a comprehensive and forward-thinking platform for industry professionals to explore the future of gaming.
Who are your key headline speakers for this year’s show?
As always, G2E’s keynote sessions will feature the biggest names in gaming addressing the biggest topics in gaming. We choose leaders who are positioned to highlight the diversity of the gaming community as they discuss where our industry is today and where we’re headed. Last year’s G2E keynote speeches prominently featured FanDuel CEO Amy Howe, and DraftKings CEO and cofounder Jason Robins, among others. Our keynote speakers will be announced in September and we can’t wait to share who they’ll be.
Is there still time to book a booth at the show?
There is still time to secure your space to exhibit, but space is limited so don’t wait too long! G2E offers something to all who attend, but for exhibitors, G2E provides a global stage for launching new solutions, gaining exposure, and connecting with your audience. You can find out more about opportunities for exhibiting on our website,
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