On 21 November 2025, 1xBet was honoured with the prestigious Best Sponsorship Programme award at the annual Gaming Operators’ Gala and Award Night, organised by the Lagos State Lottery and Gaming Authority (LSLGA).

The award became formal recognition of the brand’s substantial contribution to the growth of Lagos’ sports ecosystem and its consistent support of youth football through the 1xCup 2025 project.

Tournament that set industry standard

1xCup is an initiative created to discover young talents and promote grassroots football. In 2025, the tournament brought together dozens of teams and set a new milestone: more than 460 teams applied to participate. The event also captured the attention of football fans and became one of the most influential amateur sports projects in the state.

The LSLGA highlighted not only the scale of the competition but also its exemplary organisation, transparency, and meaningful impact on local sports communities. The tournament received high praise for:

  • supporting young players;
  • creating a safe and welcoming sporting environment;
  • professional match management;
  • strong media and social media visibility;
  • full compliance with regulatory standards.

What Best Sponsorship Programme Award represents

The Best Sponsorship Programme is one of the signature honours presented at the industry’s annual Gaming Operators’ Gala and Award Night.

It is awarded to companies that demonstrate significant achievements in advancing sports, social initiatives, and community engagement in Lagos. The importance of this distinction is highlighted by the scale of the event: this year, more than 500 industry representatives attended, including sports betting companies, lottery operators, casino brands, and VAS providers.

The ceremony was attended by the Director General and Secretary of the Lagos Lottery and Gaming Authority, as well as the Director General of the Oyo State Gaming Board, underscoring the significance of this acknowledgement.

Receiving the award marked a key benchmark in the evolution of the company’s sports initiatives. The 1xBet team noted that the achievement validated the project’s impact and the dedication invested in its execution.

“We are incredibly happy that our dedication and hard work have brought such meaningful results. 1xCup is a project we invested immense effort into — and this award proves it was worth every step. We will continue supporting sports initiatives and creating opportunities for young players across Nigeria,” commented Nnanna, 1xBet’s Compliance Manager

1xBet will continue supporting sports in Nigeria

The company stated that it will continue investing in local sports initiatives, strengthening youth-focused projects, and creating new opportunities for young athletes.

1xCup 2025 became another important step — and it was this project that earned 1xBet the Best Sponsorship Programme Award, standing as a vivid example of how sports initiatives can change lives and contribute to the sustainable development of Lagos’ sporting environment.