11th November 2022: Entourage Sport & Entertainment has announced a deal for Mike Tyson, the global boxing legend to be announced as a regional ambassador for BRBET.COM in Brazil. The deal will see Mike Tyson become the regional ambassador on an exclusive basis in the sportsbook and betting category in Brazil.
Following a content shoot, the campaign will be used across OOH, digital, social media and print advertising and will consist of still images and a film used across platforms.
In a film that will be available on BRBET.COM digital channels, Mike Tyson can be seen at his home watching sports. After scrolling through several bookmakers that operate in Brazil, he gets angry that he is not able to make the right bet for him. Then he meets “BRBet.COM, A Bet do Brasil” where he can make fast and safe bets.
Entourage are a globally leading specialist in the negotiation of sport and entertainment sponsorship, talent management and partnership management. With a reputation for a personal service, the agency has an excellent track record in repeatedly delivering partnerships for household brand names that deliver against marketing objectives in the cluttered sport and entertainment landscape. Previous brand and sponsorship opportunities have included work with Heineken, Emirates Airlines, Konami, FTX and Visa as well as leading rightsholders FIFA, UEFA, Inter Milan and SL Benfica.